Platform

Smarter Arts Marketing Starts with Connected Audience Data

Connect audience data, campaigns, and reporting through the deep integration between Spekrtrix and Dotdigital: two powerful platforms for CRM, email, and digital marketing that work together to grow engagement, reattendance, and revenue.

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For marketing teams

Analyse

Build a rich picture of audience engagement across every interaction, with fully connected marketing tools enabling real-time insight into attendance, philanthropy, and loyalty.
Segment

Use intuitive filters and real-time CRM data to build precise audience segments, explore trends, and create campaigns around genuine audience insight.
Personalise

Deliver more relevant communications across email, digital marketing, and website journeys using dynamic content, automated workflows, and audience data.
Report

Track campaign performance, revenue, and return on investment across email, digital, and print marketing, all from one connected platform.

Email marketing benchmarks for arts and in-person experiences

Learn how leading organisations improve engagement, attendance, and revenue through segmentation, automation, and personalisation, with insights drawn from more than one billion event emails.

Compare your performance

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Spektrix Helps You Intelligently Personalize Your Communications

Spektrix Helps You Develop Closer Relationships With Your Audience

With Spektrix, You Can Automate Your Campaigns Effortlessly

Relevant, targeted communications

Use CRM data and real-time segmentation to deliver more relevant messaging across your website, email, and digital campaigns.
Automated campaigns

Respond automatically to audience behaviour with readymade workflows for pre- and post-event emails, membership reminders, re-engagement campaigns, and more.
Cross-channel workflows

Coordinate campaigns across email, Google, Meta, and TikTok to create connected audience journeys and more consistent messaging.
Intelligent personalisation

Recommend relevant events, optimise send times, and automatically tailor offers, using audience engagement data drawn from attendance, purchasing behaviour, memberships, fundraising activity, and more.
Closer audience relationships

Audiences expect communications that reflect their interests and behaviours. Connected audience insight helps your organisation build stronger relationships over time.
Increased revenue and impact

Connected audience data and smarter segmentation help organisations improve campaign performance, increase conversions, and grow long-term revenue.

Marketing tools for arts and in-person experiences

Synchronised email marketing

Create dynamic campaigns, automate communications, and track engagement with email marketing tools that are integral to the platform, helping your team build stronger audience relationships over time.
Email marketing
Print and digital marketing

Target campaigns more effectively across print and digital channels, measure return on investment, and connect advertising performance back to audience behaviour.
Digital & print marketing
Audience insight and reporting

Use real-time reporting and intuitive segmentation tools to understand audience motivations, identify trends, and improve campaign performance.
Understanding audience behaviours

Exterior Image Of The Arizona Theatre Company

“The more specific our audience is, and the more specific the language is to that audience, the better the response. We see higher open rates, higher click rates — everything.”

Marketing partners

Web agencies
Dynamic pricing
Ethical resale
Marketing networks
Event listings
Audience engagement platforms
Shop and bar sales
Audience data
Consultants
Segmentation models
Data dashboards
AI innovation
Accessibility tools
Web Analytics
Ticket insurance

Unified email marketing included in your plan

Spektrix includes fully integrated Dotdigital email marketing tools at no additional cost, so teams across your organisation can manage CRM data, campaigns, segmentation, and reporting from one connected system, with every interaction updating the same audience record in real time.
Choice of web integrations

Keep audience journeys connected with a choice of integrated purchase pathways and websites designed to support your organisation’s brand and customer experience.
Email programs readymade in your system

Automate pre- and post-event emails, membership reminders, birthday campaigns, and more with workflows already configured in your system.
Powerful reports and filters

Explore audience trends, campaign performance, and revenue using more than 40 ready-to-use reports and intuitive segmentation tools.
Advice, community, and connected solutions

Draw on expertise from the Spektrix team, industry experts, and a global community of peers to strengthen your marketing strategy over time.