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What the Arts Can Learn About Audience Belonging from Sports Fandom
Discover what sports fandom can teach arts, culture, & in-person experience organisations about audience belonging and helping people feel part of a community.
Discover what sports fandom can teach arts, culture, & in-person experience organisations about audience belonging and helping people feel part of a community.
The economic engine of an attraction rests on creative people making and delivering experiences worth remembering โ commercial strength follows from that, rather than running alongside it, or being incidental.
Could self-service ticketing give your team more time to focus on audiences? Andrew Flack, Client Development Manager at mtc Media Ltd, explores how kiosks can extend ticket sales, offer visitors more choice, and give staff more time to welcome visitors and answer their questions.
Is your retention strategy bringing ticket buyers back season after season? Explore how cohort analysis can help you measure progress beyond the first return visit.
The more clearly your data reflects the full relationship, the easier it becomes to engage audiences in ways that feel timely, relevant, and personal.ย
Discover how secure mobile ticketing connects delivery, sharing, and useful information to make arrival easier, with examples from Freeman Arts Pavilion and Cadogan Hall.
Discover how identifying shadow attendees through ticket sharing can reveal return visits, direct bookings, and total guest value beyond the original purchase.
Park Theatre didn’t want to raise prices across the board. That risked pushing out the audiences who wouldnโt be able to afford it. Instead, they wanted to give people who could pay more the option to do so.
By the time someone reaches your ticketing pathway, chances are they’ll have chosen a show, picked a date and want to hand over their money. The last thing you want to do is put anything in their way. But, unfortunately, it happens with surprising frequency.
The visitor experience starts long before someone reaches your gates. The journey from online experience to onsite welcome should feel effortless.
Today we’re introducing a new visual brand identity โ a look and feel for Spektrix that better represents who we are today, and holds true to our values and beliefs.
In spring 2026 we surveyed members of the Spektrix team about aspects of their identity, helping us to understand the demographic makeup of our team and measure the impact of our work to build an increasingly inclusive culture.
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