Spektrix Hubs UK & Ireland Resources

• Session Slide Deck

• A Guide to Standard Reports in Spektrix
• Metrics Library: Reporting Outputs
• Normal Tags and Auto-Tags
• Understanding Segments and Customer Lists
• How to Build Customer Lists
• Introduction to Attributes

• Session Slide Deck

Upselling Opportunities

• Supplementary Events – Next steps to activate: Create Supplementary Events in the Admin interface and link to related event instances
• Multibuy Cross-Selling Iframe – Next steps to activate: Set up Multibuy Offer in Admin Interface and check “Cross-Selling Enabled” (if using subsites this is all, if not check with developer to style)
• Add-on Donation Ask – Next steps to activate: Set up Event and Customer criteria on Funds in the Admin interface to prompt add-on asks in purchase path
• Suggested Ask Amounts – Next steps to activate: Set up Suggested Amount tiers on Funds in the Admin interface. Activation Workshop: Refining Your Online Donation Ask For Previous Donors
• Call to Action in Fund Names/Descriptions – Next steps to activation: Edit Fund names & descriptions Details tab on Funds in the Admin Interface
• Upselling Memberships – Next steps to activation: Reach out to a developer to set up a web component to appear in the purchase path. How to Set Up Memberships for Variable Giving (Coming Soon – Enabling Recurring Giving workshop on the Community)

Offering More Ways to Give

• Fixed Recurring Giving – Next steps to activation: Set up Memberships in the Admin Interface
• Variable Recurring Giving – Next steps to activation: Set up Memberships in the Admin Interface and check “Variable” (if not using subsites or API, first step is set up a subsite via our Activation Workshop)
• Personalized Asks for Returning Donors – Next steps to activation: Register for Refining Online Ask for Returning Donors workshop. Activation Workshop: Refining Your Online Donation Ask For Previous Donors

Improving Customer Experience

• Filter with Event Attributes – Next steps to activation: Configure new Event Attributes in the Settings Interface
• Accessible Seating – Next steps to activation: Review Recipe Card on the Spektrix Community
• Google/Apple Pay – Next steps to activation: Reach out to Support to switch to Spektrix Payments
• Enhanced Seat Selection – Head to the Spektrix Community to find out more, and reach out to Support to express interest!
• One Click Checkout – Head to the Spektrix Community to find out more, and reach out to Support to express interest!
• Direct Checkout – Head to the Spektrix Community to find out more, and reach out to Support to express interest!

Venue examples

• Sheffield Theatres
• Caramoor Center for Music and the Arts
• Northern Stage
• Bristol Old Vic
• Edinburgh International Festival
• Mercury Theatre
• Leeds Playhouse
• Bush Theatre
• Cincinnati Shakespeare Company
• Freeman Arts

• Session Slide Deck

Support Centre Articles

• How to use the Pre-Event Email Template
• Custom Pre- and Post-Event Emails
• Advance personalizations
• Event Data
• Customer Data
• Reference to Event or Instance Attributes
• Decision Block

Activation Workshops

• Sending Smart and Relevant Pre-event Emails – Community Events

eLearning

• Pre and Post-Event Emails

Recipe Cards

• Group your campaigns for clearer reporting
• Boost Engagement with send time optimisation
• Split Test Subject Lines to improve Email Open Rates
• Split Test Email Links to Drive More Clicks

• Amber Keating – Citizens Theatre
• Ines Alberty – Scottish Opera
• Mitchell Collins – Capital Theatres

• Kieran Johnson-Williams – B:Music
• Fiona Yates-Dutton – Storyhouse
• Amy Brailsford – Blackpool Grand Theatre

Guest Speakers (London – 16th June)

• Laura Perry-Portsmouth – Polka Theatre
• Jessica Steele and Eleanor Farrow – The Place
• Sabrina Bauer – Hackney Empire
• Grace Gentry – Chequer Mead

Guest Speakers (London – 17th June)

• Sam Veck – BEAM
• Jo Litt and Katie Turner – Britten Pears Arts
• Carolyn Ehman – The Albany
• Aaron Holdaway – Portsmouth Theatres