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Targeted Offers and Incentives

Create personalised arts marketing promotions using connected audience data, automated eligibility, and flexible offers designed to encourage more frequent attendance and deeper engagement.
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Cincinnati Shakespeare Company Cincinnati Shakes Flow Event

Personalise promotions using connected audience data

Move beyond mass discounts and untrackable promo codes with arts marketing incentives connected directly to your CRM. Track offer usage, understand audience behaviour, and create more relevant follow-up campaigns using real customer interactions.
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Royal Liverpool Philharmonic Website Laptop Basket Ticketing 2

£4,000

through one automated offer

Royal Liverpool Philharmonic Orchestra raised £4,000 in a year through an automated “Happy Birthday” offer, targeting existing audience members with a greeting and time-limited reduction.

Build your strategy to maximise revenue from pricing, promotions, and loyalty

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    Choice of incentive models

    Support one-off promotions, multibuys, packages, loyalty discounts, and exclusive access offers designed around different audience behaviours.
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    Flexible pricing strategies

    Reduce reliance on last-minute discounts with flexible pricing tools, auditorium rezoning, and manual or integrated dynamic pricing capabilities.
    Set ticket prices with confidence
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    Working together to increase revenue

    How to design an organisation-wide strategy to grow revenue and strengthen audience relationships using targeted incentives and connected audience data.
    Download the guide

Partner

Extend incentives beyond ticketing

Integrated EPOS solutions

  • Point of sale solutions

    Offer personalised incentives across your bars, cafés, and retail through integrated point of sale systems, responding and writing to customer data in your Spektrix CRM.

More features for offers and incentives

Incentives designed for long-term value

Move beyond reactive discounting with targeted, trackable arts marketing incentives designed to increase loyalty, encourage attendance, and protect long-term revenue.
Explore Spektrix capabilities

  • Promotion codes and QR codes

    Support audiences who prefer promo or QR codes, while tracking redemption, usage limits, and campaign effectiveness centrally.

  • Early bird pricing

    Schedule ticket price changes automatically to encourage earlier booking and reduce manual administration.

  • Priority booking

    Create priority booking periods for members, subscribers, or loyal audience segments to offer real value without discounting. Limit eligibility to specific customer groups, schedule multiple onsale rounds, and set limits for each customer and each event.

Guidance and Resources

Discover how targeted offers and incentives can strengthen loyalty, encourage attendance, and support more sustainable revenue growth

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