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Power Your Digital Advertising for Events with Real-Time CRM Data

Turn your audience insights into high-performing ad campaigns across TikTok, Meta, and Google automatically.
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Sheffield Theatres Audiences In The Crucible 3

Reach new audiences with lookalike targeting

Use your Spektrix CRM data to build Lookalike Audiences on Meta, Google, and TikTok. Automatically sync your most engaged audience members and let each platform find new people who share their profile. No CSV exports required.

Facebook Lookalike Audience Creation

A seamless experience that converts

Stop paying to advertise to people who’ve already booked. Automatically exclude current ticket holders, members, or any other segment from campaigns they don’t need, keeping your budget focused on people most likely to convert.

Flowchart Showing Recent Purchasers Being Excluded From Ad Audience

Automate multi-channel campaigns that adapt

Build programs that combine email and digital ads into a single journey. Retarget people who don’t respond to emails with ads on social and search, all triggered by your Spektrix data and updated automatically as audience members book, donate, or renew.

Flowchart Showing Automated Ad Program
Exterior Image Of The Arizona Theatre Company
“The Spektrix high-value lookalike audience is already outperforming all our other audience segments on Meta ads. The return on ad spend is through the roof.”

Arizona Theatre Company

Nicholas Kuhn
Marketing Manager

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More digital advertising features

Keep your advertising audiences up to date, automatically

Turn your CRM data into precise, responsive advertising audiences without adding manual work. Your segments stay connected and up to date across channels, helping you focus your budget on the right people at the right time.
Digital & Print Marketing in Spektrix

  • No manual uploads

    Contacts sync automatically between Spektrix, Dotdigital, and your ad platforms. No CSV files needed.

  • Cross-platform audience sync

    Manage audiences across Meta, Google, and TikTok from a single set of CRM data.

  • Lookalike audience creation

    Let ad platforms find new people who share behaviours with your best existing audience segments.

  • Automatic audience updates

    Audience members are added or removed from ad audiences in real time as their behaviour changes.

  • Segment-driven targeting

    Use any Spektrix segment, whether based on membership, donation history, booking behaviour, or spending patterns, to define who sees your ads.

  • Consent-aware by design

    Only audience members who meet your Contact Preference criteria are synced to ad platforms, and changes to their preferences are reflected automatically.

Guidance and Resources

See the market-leading ticketing, CRM, marketing, and fundraising solution in action

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