Ticketing & CRM For Touring Production Companies

A trusted partner for touring theatre, opera, orchestras, and events

Full ticketing data

Combine direct sales data and imported transaction details to build a complete booking history for each member of your audience.
Connected CRM

Build a complete picture of every audience member and supporter including ticket sales, donations, participation, and engagement.
Donor relationships

Identify potential supporters, grow individual giving, and nurture relationships with major donors, sponsors, and funders wherever you perform.
New audiences

Reach more people with targeted digital campaigns and automated event listings designed to grow visibility of your brand.

Scottish Opera

Unlocking personalisation with a complete sales history

Scottish Opera is a touring organisation with no home venue. They sell tickets directly for a few smaller venues, but the majority of sales take place through venue box offices. With Spektrix, the team has imported five years of historic sales data from 700,000+ transactions, and can now regularly import sales data to better understand their audiences.

The team now has a much richer database from which to build audience relationships, with clearly defined audience segments based not only on city and event, but on seat type, price points, sales channel, and more.

Opera North

Growing attendance and loyalty among new opera audiences

Opera North is working to transform public perception of opera while growing attendance among audiences aged 30 or under and first-time opera goers. With Spektrix, they combined free membership schemes, targeted campaigns, and in-person experiences to build stronger audience relationships and capture valuable audience data.

Their Under 30s and First-Timers membership schemes have attracted almost 10,000 members, accounting for more than 80% of all memberships. Spektrix also gives the team the flexibility to keep experimenting with pay-what-you-can performances, automated campaigns, and new incentives.

One connected solution

Bring together every audience interaction wherever you perform. From ticket sales to fundraising and marketing, build collaboration and insights to drive stronger connections between your audiences and your creative work.

Transaction data and imports

Whether you ticket your own events, rely on venue box offices, or manage a combination of the two, Spektrix helps you capture every transaction and lay the groundwork for closer engagement.

Simple event setup and sales across one or many venues
Import full sales data from partner venues
Manage data sharing permissions at checkout
Seated and general admission events
Shared visibility with fundraising and marketing teams
Free, branded online purchase pathways

Spektrix for Ticketing

American Players Theatre Apt Box Office Staff Computer Screen Photo Credit Ha

Deeper audience relationships

Reach new audiences with integrated event listings and targeted digital promotion, then build stronger relationships through personalised communications, meaningful segmentation, and automated campaigns.

Segment across every interaction, from attendance to donations
Track relationships between participation, ticket sales, and giving
Personalised communications and dynamic content
Targeted digital adverts through Google, Meta, and TikTok
Beautiful, branded emails without code or complexity
Automated programs to welcome first-timers or celebrate loyalty

Spektrix for Marketing

City Recital Hall Dido And Aeneas Pinchgut Opera 3

Fundraising and sponsorships

Identify potential donors based on attendance and ticket value, streamline channels for low-level giving, and nurture sponsors and supporters wherever you perform.

Personalised campaigns to potential and existing donors
Invite donations on every page of your website
Nurture major donors and VIPs with a robust moves management pipeline
Map donations to specific campaigns and track restricted funds
Segment on relationships with individuals and organisations
Collect and submit Gift Aid declarations direct to HMRC

Spektrix for Fundraising

Here to help you succeed

Spektrix is more than just powerful software. Our team is invested in your success and understands the realities of in-person events and touring – many of us have worked in the sector ourselves. There are no additional costs for support, imports, new seating plans, or advice, and an in-house team of specialists is focused on the needs of touring organisations, helping you get more value from the platform.