In your role

Marketing & Communications Teams

Targeted campaigns. Data you can trust. Digital marketing using familiar tools. Support, training, and advice to drive marketing strategy and help you build and evidence your impact.
When you can build and analyse campaigns without effort, you gain the time and confidence to explore new initiatives and design creative communications.

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“We went from generic messages to a truly customised letter where we’re able to include things like their first show with us, their last show with us, how many years they’ve been a patron with us, and the total number of shows they’ve attended, which ultimately created the personal vibe we were going for.”

5,000

marketing and communications professionals using Spektrix worldwide
1bn+

emails sent by organisations using Spektrix last year
69.8%

open rate for emails sent by the most successful organisations

Understand every individual in your audience

Successful marketing for arts and in-person experiences starts with understanding people, not just transactions. It’s about knowing why someone attends, what inspires them to return, what they experience while they’re with you, and who shares those moments with them.

The richer your understanding of your audience, the more meaningful your communications can be.

Purposeful campaigns

Marketing works best when it understands the whole relationship. Spektrix connects audiences, events, attendance, memberships, donations, and engagement within a single CRM to drive more relevant, personalised campaigns.
Instead of stitching together unconnected records, Spektrix is deeply connected with the leading digital marketing platform, Dotdigital, to enable automated journeys based on each customer’s interactions with your organisation – helping every message feel timely, relevant and meaningful.

Maximise revenue

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Measurable impact

Put data at the centre of your marketing work. Reports in Spektrix are instant, visual, and easy to understand, with simple filtering tools to help you dig deeper into audience behaviours, sales patterns, campaign engagement, and website analytics. The information you need is at your fingertips – and if you need support to analyse your data or shape it into decisions, our team is on hand to help you shape your strategy and understand what really works.

Understand impact

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Stronger audience relationships

The people who experience your events form memories they won’t forget. Use connected audience insight to guide people from a second visit to a first donation, a membership, or a subscription, creating journeys that reflect their interests and building relationships that last far beyond the curtain call.

Engage audiences

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A community of marketing expertise

Don’t face your challenges alone. With Spektrix, you can call on a support team who are here to help resolve day to day challenges or guide strategic decisions; and you’re part of a global community of marketing professionals ready to share ideas, exchange advice, and learn from one another’s successes.

Spektrix Community

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Email Benchmarks and Best Practices

In 2026, we analysed more than one billion emails sent by arts, culture, & in-person experience organisations, working with experts from Capacity to explore how connected audience data, personalised communications, and shared insight can help you build stronger audience relationships.

Watch the webinar

Email marketing

Draw on your rich database of transaction and engagement history to design communications that feel timely, useful, and individual, with no extra work on your part.
Email marketing
Digital & print marketing

Build a complete, cross-channel marketing strategy, with tools to target every campaign, measure impact, and understand which channels work for each audience segment.
Digital & print marketing
Segmentation

Build real-time audience segments to target campaigns more effectively, uncover trends, and understand what resonates with different audience groups.
Segmentation
Understanding customer behaviour

Every interaction contributes to a richer understanding of your audience. Explore behaviours, relationships, and trends to make more confident marketing decisions.
Understanding customer behaviour
Memberships

Grow commercial revenue, support philanthropy, or extend subscriber benefits by combining memberships with other loyalty programmes across your organisation.
Memberships
Subscriptions

Create fully flexible passes for your whole programme, or tailor subscriptions around genres, artists, seasons, or event types.
Subscriptions
Offers & incentives

Track offer usage, understand audience behaviour, and create more relevant follow-up campaigns based on real-time customer interactions.
Offers & incentives
Websites

Create beautiful, flexible websites offering personalised customer journeys, with the insight you need to analyse booking behaviour and understand what drives action
Websites