Give Your Audience Easier Access With Digital Passes
American Players Theatre
Easy ticketing and membership access
Deliver tickets and digital membership cards directly to each audience member’s Apple or Google Wallet, straight from their confirmation email. Whether it’s a scannable QR code for event entry, a VIP pass, or a member ID used to unlock discounts at the bar, customers can store their passes on their devices for instant, hassle-free entry.
Intelligent, dynamic template design
Take control of your branding with our built-in pass template designer, where you can configure colours, logos, and layouts for both Apple and Google. A single template can adapt dynamically to each event and ticket, displaying seat numbers for reserved seating, switching to “General Admission” for open seating, or adding event-specific information and special notes to the back of the pass. The result is less manual setup and more useful, relevant information for your audience.
Revenue protection and smarter marketing
Protect your ticketing revenue with controls that give you more choice over how tickets are delivered and shared. Choose when audience members receive their e-tickets rather than automatically sending them straight after a transaction, and disable native pass sharing or block screenshots for non-transferable tickets. Our drag-and-drop Dotdigital integration lets you pull ticket details, barcodes, and digital pass links directly into pre-event emails without touching a line of code, easing pressure on your ticketing and sales team.
More digital pass features
Make every pass work harder
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Apple & Google Wallet integration
Deliver e-tickets and membership cards directly to audience members’ devices via “Add to Wallet” buttons in confirmation emails.
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Dynamic conditional logic
Use a single template that automatically adapts its text based on event types, such as switching between reserved seating and general admission.
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Fraud & sharing controls
Protect your revenue by disabling native pass sharing and blocking screenshots on non-transferable tickets.
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Custom pass designer
Easily brand and configure your pass layouts, logos, colours, and fields with real-time previews for Apple and Google.
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Drag-and-drop email integration
Pull ticket details and pass links into Dotdigital pre-event emails with no coding required.
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Instant scanning & validation
Validate entry and check membership eligibility instantly at the door using our integrated scanning interface.
Guidance and Resources
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How to deliver tickets to Apple and Google Wallets in Spektrix
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Grow revenue with the right ticket sales platform
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How to choose a ticketing system