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Capability

Individual Giving

Individual giving grows when you understand your audience. Through connected fundraising, ticketing, marketing, and audience data, Spektrix helps you identify potential donors, deliver relevant asks, and build stronger supporter relationships over time.
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For fundraisers
Cca 62926 A 1201 Scaled

Turn audience insight into donor relationships

Automate personalised, targeted asks to drive individual giving in the purchase pathway, on your website, and at the ticket office, freeing up the development team to nurture major donors while smaller gifts keep flowing in.
Segment and target
Email communications
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Maccomb Center Performing Arts Interior Auditorium Audience Seats

15%

donation rate on a free exhibition

During a recent summer family exhibition at Macomb Center for the Performing Arts, around 15% of attendees chose to donate, even though tickets were free of charge. Small, voluntary gifts have become an essential revenue stream that complements larger annual appeals.
By embedding dynamic onation prompts within event purchase pathways, the Center has created a culture of giving that aligns with audience behavior.

Read case study

Embed fundraising across your organisation

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    Understand what drives giving

    Track donation performance across campaigns, channels, and teams. Visual, detailed reporting helps you quickly understand what’s working, identify opportunities, and make more informed fundraising decisions.
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    Celebrate donors across your organisation

    Make donor information visible to ticketing teams, front of house staff, and colleagues across your organisation. Shared customer views help every team member strengthen donor relationships by recognising supporters whenever they book tickets, arrive at an event, or interact with your team.
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    Learn from proven fundraising strategies

    Access practical guidance, sector expertise, and real-world examples to help your team strengthen donation asks, diversify income, and grow individual giving with confidence.
    Grow your revenue

Partners

Grow giving with integrated partner solutions

Fundraising partners

  • Fundraising partners

    Increase individual giving with fundraising and development partners offering expert consultancy and additional options for your donation platform and donor receipting.

More features to strengthen individual giving

Intuitive tools to grow cross-team collaboration

Individual giving works best when fundraising is connected to the rest of your organisation. Build deeper donor relationships, encourage repeat giving, and create a more connected supporter experience.
Explore Spektrix capabilities

  • Automated thank-yous

    Send personalised thank-you emails automatically, helping supporters feel recognised from the moment they make their first gift.

  • Nurture higher-level giving

    Identify engaged supporters and guide them toward deeper involvement with targeted communications and individual invitations.

    Nurture major donors

  • Collect and submit Gift Aid declarations

    Collect Gift Aid declarations, store them against the customer record, and submit claims directly to HMRC through Spektrix.

  • Train your team in asking for donations

    We’ll work with your whole team to grow skill level and confidence in asking for donations, increasing individual giving at the ticket office by as much as 500%.

    How we support you

Guidance and Resources

Grow individual giving with a better understanding of your audience

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