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Sports Ticketing

Sell more tickets, run smoother game days, and build a loyal fanbase in your community. Grow attendance and revenue with connected ticketing, marketing, and CRM that helps you understand who attends, what brings them back, and how to build stronger relationships.
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Sports bring people together and unite communities

Build lasting support with smooth ticket purchases, relevant communications, and benefits for season ticket holders, members, donors, and sponsors. 

 Power every interaction through one central patron record, so you can grow attendance, strengthen loyalty, and build more valuable relationships over time.

  • Fill more seats

    Put your events at the centre of community life. Reach more people, understand what brings them to your games and events, and make it easier to buy tickets and attend.

  • Build fan loyalty

    Turn first-timers into loyal fans with season tickets, memberships, packages, and benefits that give them more reasons to come back.

  • Grow revenue

    Grow revenue from every game or event with ticket packages, hospitality, food and beverage upsells, merchandise, fundraising, and sponsorships.

  • Know your fans

    Build a clearer picture of every attendee based on what they buy and how they engage, so you can make smarter decisions and build more relevant communications.

Spektrix powers sports from hockey to basketball, rowing, curling, and snooker

From sports teams and multi-use facilities to tournaments and standalone events, Spektrix helps you sell tickets, manage events, and build stronger relationships with patrons and fans.

Every organization works differently. Talk to us about your ticketing, game day, and long-term goals, and we’ll take the time to understand what you need and make sure Spektrix is the right fit.

Eastlink Centre Pei Interior Sport Hockey Rink

Sports teams

Make every game easier to manage

 

Build a loyal local fanbase and make every game easier to sell. Manage single-game tickets, season tickets, seating, packages, and fan communications in one connected solution with reliable, real-time data to tell you who comes back, what they buy, and what keeps them engaged.

Sports teams

  • Build a loyal local fanbase and make every game easier to sell. Manage single-game tickets, season tickets, seating, packages, and fan communications in one connected solution with reliable, real-time data to tell you who comes back, what they buy, and what keeps them engaged.

College and university athletics

  • Connect ticketing across campus to grow support for your athletics program. Bring together game attendance, season tickets, and fundraising data, or connect athletics and performing arts ticketing in one solution to build a more complete picture of each visitor’s relationship with your institution.

Sporting events

  • Manage ticketing for events from rodeos and regattas to spectator sports. Configure reserved seating, general admission, or a mixture of the two; manage ticket types and packages, and keep patron data and communications connected before, during, and after every event.

Sports and recreation facilities

  • Manage ticketing across arenas and multi-use sports facilities hosting local teams, tournaments, and recreational programs. Sell tickets for games and events, manage reserved seating and general admission, and take bookings for everything from skating and swimming lessons to festivals and training camps.

Sports ticketing software built for lasting relationships

Bring ticketing, CRM, marketing, fundraising, and audience insights together in one connected solution.

Manage everything from online ticket sales to game-day operations, while using every interaction to understand your fans and spectators, strengthen relationships, and support long-term growth.

Make every game easier to manage

From onsale to entry, manage ticketing and game-day operations in one connected solution while giving fans a smooth experience from purchase to the gate.

  • Sell single game tickets, season tickets, subscriptions, and flexible packages.
  • Create reserved seating, seat selection, general admission, and price zones.
  • Manage multiple games, events, spaces, and seating configurations.
  • Give fans a fast, accessible, mobile-first purchase and account experience.
  • Issue digital tickets and season tickets, and let fans send tickets on to group members.
  • Scan tickets securely at the gate and upsell hospitality, food, and beverages onsite or in advance.
A Team Of Competitors At A Competition At Henley Royal Regatta.

Turn attendance into loyalty

Use attendance and engagement data to understand what brings people back, encourage repeat visits, and build fandom beyond game day.

  • Understand attendance patterns and target campaigns to frequent or occasional attendees.
  • Create season tickets, memberships, packages, and benefits that encourage repeat attendance.
  • Segment patrons and fans based on attendance, purchases, and engagement.
  • Send targeted communications and offers that give different groups relevant reasons to return.
  • Build stronger relationships with donors, sponsors, and VIPs across your sports program or campus.
  • Manage youth camps, coaching sessions, classes, and other ways to engage beyond game day.
Cincinnati Shakespeare Company Usher Scanning Customers In.

Understand the whole relationship

Bring every interaction together in a central CRM purpose-built for event ticketing and developing fans. Understand who attends, what they buy, what they support, and how they engage, so you can make better decisions across ticketing, marketing, fundraising, and more.

  • See ticket purchases, attendance, donations, and engagement in one place.
  • Understand individual behavior and wider attendance trends.
  • Segment and analyze your patron and fan base using connected data.
  • Use those insights to inform marketing, pricing, and engagement.
  • Connect ticketing across your college or university campus – from game attendance and season tickets to arts engagement and philanthropic giving.
Fans Sit At Picnic Tables Watching Snooker On A Large Outdoor Screen In Tudor Square, Beside A “Sheffield Loves Snooker” Flag.

Adapt to the way you work

Configure Spektrix around the way you work, with intuitive core tools and the flexibility to extend your capabilities through training, guidance, and integrated partners.

  • Configure your system for multiple spaces, sports programs, or event series.
  • Scalable pricing and flexible features to support your changing needs.
  • Give different departments the tools and access they need while keeping data connected.
  • Connect sports, performing arts, and recreation across multi-use facilities or campuses.
  • Access training and practical guidance to get more from Spektrix over time.
  • Extend your capabilities through the Spektrix partner network and integrated solutions.
Close-Up Of The Silver World Snooker Championship Trophy Beneath Purple And Blue Arena Lights, With Seating Blurred Behind It.

SPEKTRIX PARTNERS

Extend Spektrix with hundreds of partner solutions to meet your specific needs. Our wide ecosystem of integrated partners, open API, and Zapier integration give you more ways to connect the tools you need while keeping your data connected.

We’ll help you find the right partners to maximize attendance and revenue from single or season tickets, concessions, and merchandise, without taking a cut or commission.
Meet Spektrix Partners
  • Ticket transfer and resale
  • Fan engagement platforms
  • Connected point of sale systems
  • Customized websites
  • Ticket kiosks
  • Classes and camps
  • Dynamic pricing
  • Analytics and dashboards
  • Open distribution

Guidance and Resources

Ready to make ticketing work harder for your team?

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