Your Organisation
Sports Ticketing
Sport brings people together and unites communities
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Fill more seats
Put your events at the centre of community life. Reach more people, understand what brings them to your matches and events, and offer a seamless experience, every matchday.
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Build lasting loyalty
Give people more reasons to return with season tickets, memberships, packages, and benefits that deepen their connection with your club or organisation.
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Grow revenue
Grow revenue from every match or event with ticket packages, hospitality, food and drink, merchandise, fundraising, and sponsorships.
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Know your supporters
Build a clearer picture of who attends, what they buy, and how they engage, so you can make smarter decisions and create more relevant communications.
Spektrix powers sport from hockey to basketball, rowing, curling, and snooker
From local clubs and multi-use facilities to tournaments and standalone events, Spektrix helps you sell tickets, manage events, and build stronger relationships with fans, supporters, members, and attendees.
Every organisation works differently. Talk to us about your ticketing, event-day, and long-term goals, and we’ll take the time to understand what you need and make sure Spektrix is the right fit today, and as you scale or grow.
Sports clubs
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Build stronger relationships with your supporters and make every match easier to sell. Manage match tickets, season tickets, memberships, seating, packages, and communications in one connected solution, with the data to understand who comes back, what they buy, and how they engage.
Sports venues and facilities
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Manage ticketing across arenas and multi-use sports facilities hosting clubs, tournaments, and recreational activities. Sell tickets for matches and events, manage reserved seating and general admission, and take bookings for everything from swimming lessons to festivals and training camps.
Sporting events
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Manage ticketing for events from regattas and racing to tournaments and other spectator sports. Configure reserved seating, general admission, or a mixture of the two; manage ticket types and packages, and keep audience data and communications connected before, during, and after every event.
Universities and local authorities
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Connect ticketing and bookings across sport, recreation, arts, and other activities in one solution. Bring attendance, memberships, bookings, and fundraising data together to build a more complete picture of your audience and their relationship with your organisation.
Sports ticketing software built for lasting relationships
Bring ticketing, CRM, marketing, fundraising, and audience insights together in one connected solution.
Manage everything from online ticket sales to matchday and event operations, while using every interaction to understand your audience, strengthen relationships, and support long-term growth.
Make every game easier to manage
From onsale to entry, manage ticketing and event-day operations in one connected solution while giving your audience a smooth experience from purchase to entry.
- Sell match and event tickets, season tickets, memberships, and flexible packages.
- Create reserved seating, seat selection, general admission, and price zones.
- Manage multiple matches, events, spaces, and seating configurations.
- Give your attendees a fast, accessible, mobile-first purchase and account experience.
- Issue digital tickets and season tickets, with options to send tickets to other members of a group.
- Scan tickets securely on entry and upsell hospitality, food and drink onsite or in advance.
Turn attendance into loyalty
Use attendance and engagement data to understand what brings people back, encourage repeat visits, and deepen relationships beyond matchday.
- Understand attendance patterns and target campaigns to frequent or occasional attendees.
- Create season tickets, memberships, packages, and benefits that encourage repeat attendance.
- Segment your supporters based on attendance, purchases, and engagement.
- Send targeted communications and offers that give different groups relevant reasons to return.
- Build stronger relationships with members, sponsors, donors, and VIPs.
- Manage training sessions, classes, camps, and other ways to engage beyond ticketed events.
Cincinnati Shakespeare Company
Understand the whole relationship
Bring every interaction together in a central CRM purpose-built for ticketing and spectator engagement. Understand who attends, what they buy, what they support, and how they engage, so you can make better decisions across ticketing, marketing, fundraising, and more.
- See ticket purchases, attendance, donations, and engagement in one place.
- Understand individual behaviour and wider attendance trends.
- Segment and analyse your audience using connected data.
- Use those insights to inform marketing, pricing, and engagement.
- Connect data across sport, recreation, arts, and other activities to understand the wider relationship with your organisation
Adapt to the way you work
Configure Spektrix around the way you work, with intuitive core tools and the flexibility to extend your capabilities through training, guidance, and integrated partners.
- Configure your system for multiple spaces, clubs, or event series.
- Scalable pricing and flexible features to support your changing needs.
- Give different departments the tools and access they need while keeping data connected.
- Connect sport, recreation, arts, and other activities across venues, universities, or local government.
- Access training and practical guidance to get more from Spektrix over time.
- Extend your capabilities through the Spektrix partner network and integrated solutions.
SPEKTRIX PARTNERS
We’ll help you find the right partners to grow attendance and revenue from tickets, memberships, hospitality, food and drink, and merchandise, without taking a cut or commission.
- Ticket transfer and resale
- Fan and supporter engagement
- Connected point of sale systems
- Customised websites
- Ticket kiosks
- Classes and camps
- Dynamic pricing
- Analytics and dashboards
- Ticket agents
Guidance and Resources
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Understanding Segments and Customer Lists
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Blog: Arts Marketing 101: Audience Segmentation Models
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Blog: CRM Segmentation for Arts Marketers: Begin at the Box Office