Change Ticketing Software for Long-Term Success

Grimsby Auditorium is a major entertainment venue in North East Lincolnshire, welcoming audiences for a wide range of live events in its seated and standing space with capacity of up to 2,053. When the team realised they needed to change ticketing software and their CRM, they knew the decision would shape not just day-to-day box office operations, but the long-term experience for colleagues and customers.

After a previous procurement process led to a system that looked cheaper on paper but proved more costly and complex in practice, they were ready to focus on transparent pricing, intuitive online booking, and a technology partner they could rely on as everything around them continued to change.

The last time Grimsby Auditorium ran a procurement process for their ticketing and CRM system, they didn’t choose Spektrix. After lengthy tenders and discussions, the final decision came down to what, on paper, appeared to be a lower price.

Once invoices began to arrive, it soon became clear that the real cost of their chosen system – with the addition of credit card fees and other add-ons – was considerably higher. In contrast, Spektrix offered a transparent, all-inclusive plan, an intuitive platform that could bring real savings on staff time in the future, and potential to significantly increase revenue.

For organisations ready to change ticketing software, that combination of transparency and long-term value is key.

It’s easier for customers to book online, reducing pressure on sales teams, while automation and intuitive features increase efficiency for marketing, communications, and the wider business. When Grimsby Auditorium revisited their choice of ticketing and CRM in 2020, they focused on long-term value and the quality of experience for colleagues and customers. That approach made Spektrix the obvious choice for immediate improvements, lasting efficiencies, and a connected view of audience relationships.

If you are starting your own review, our guide to how to choose the best arts ticketing software for you can help you compare options based on long-term value rather than headline price.

Grimsby Auditorium signed a contract with Spektrix in early March 2020. When the country entered lockdown just a week later, they became the very first organisation to go live with Spektrix remotely.

Every organisation switching to Spektrix enjoys the support of a dedicated project manager from the Spektrix team. Ben, who worked with Grimsby, supported them through the shift to remote working, keeping in close touch with the focused team of four people who led the project in Grimsby.

Regular phone calls, Zoom calls, and comprehensive project management software kept every step of the journey on track. By summer the box office was open to customers, and the team were delighted with the ease of finding their way around a system that felt logical and intuitive. When the turbulence continued, they found they had the support and versatility they needed to adapt.