Capability

Merchandise, Catering, & Bar Sales

Audiences seeking in-person experiences are often eager to make the occasion even more special, adding refreshments, taking home mementos, and seeking out VIP experiences. By upselling merchandise and concessions, you can add value to their visit and boost your own bottom line.
Cabot Theatre Concessions Drink Taps Close Up Photo Credit Haynes

Build, target, and manage capacity for every added extra

Manage upsells and add-ons directly in Spektrix to grow concessionary spend and enhance audience experience, whether your goal is to manage attendances at free post-show events or to drive revenue from paid-for services across your organization.
Box Office operations
Send marketing emails
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Calgary Philharmonic Sland Case Study 2 Macbooks Angle Bg

$4,000

In merchandise sales from Calgary Philharmonic’s online shop

Calgary Philharmonic uses their website for ticket and subscription sales, as well as their popular online shop with memorabilia ranging from mugs to apparel. Each item is sold directly from Spektrix, with freedom for customers to select their preferred size and style online – creating a vital revenue stream to support the orchestra’s work.

Streamlined tools to promote, sell, and deliver every item

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    Target upsells based on live cart contents

    Working with your web agency and live data from Spektrix, recommend merchandise, memberships, and other relevant offers based on each patron’s live cart, encouraging higher-value purchases and more tailored experiences.
    Website integrations
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    Pre-sell merchandise and concessions

    Simple, flexible setup tools in Spektrix give you the freedom to upsell and promote any item or event – driving secondary spend and enhancing your overall program.
    Setting up items
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    Flexible fulfillment options

    Control commissions, delivery methods, and mailing costs for every item you sell, so fulfillment works for your organization and your audience.
    Ticketing in Spektrix

Merchandise & Concessions partners

Connect your shop and till systems for even deeper data connections

  • Shopify and sales

    Choose a point of sale system for your bar or shop that integrates with Spektrix, driving even deeper connections; or work with Shopify to easily sell an even more extensive range of merchandise and memorabilia.

More secondary spend features

Connected experiences to enhance every visit

Help visitors make the most of their visit while reducing lines and streamlining front-of-house operations. Manage registrations, pre-sales, reservations, and additional experiences, all targeted by event type and booking history.
  • Sell merchandise with confidence

    Set up and manage online shops, merchandise sales, and gift packages to give your audiences a memory to take home.

  • Streamline food and drink sales

    Take table reservations, pre-sell drinks, and manage orders before your event and at the intermission, with sales online and straightforward reports to inform your concessions team.

  • Enhance engagement with every event

    Enhance the event experience and manage audience flow with reservations for talkbacks, associated exhibitions, or other extras, whether they’re paid or free of charge.

Guidance and Resources

Increase merchandise and catering sales with connected tools for every visitor experience