Capability

Merchandise, Catering, & Bar Sales

Audiences seeking in-person experiences are often eager to make the occasion even more special, adding refreshments, taking home mementos, and seeking out VIP experiences. By upselling drinks, merchandise, and catering, you can add value to their visit and boost your own bottom line.
Cabot Theatre Concessions Drink Taps Close Up Photo Credit Haynes

Build, target, and manage capacity for every added extra

Manage upsells and add-ons directly in Spektrix to grow secondary spend and enhance audience experience, whether your goal is to manage attendances at free post-show events or to drive revenue from paid-for services across your organisation.
Box Office operations
Send marketing emails
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Calgary Philharmonic Sland Case Study 2 Macbooks Angle Bg

$4,000

In merchandise sales from Calgary Philharmonic’s online shop

Calgary Philharmonic uses their website for ticket and subscription sales, as well as their popular online shop with memorabilia ranging from mugs to t-shirts. Each item is sold directly from Spektrix, with freedom for customers to select their preferred size and style online – creating a vital revenue stream to support the orchestra’s work.

Streamlined tools to promote, sell, and deliver every item

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    Target upsells based on live basket contents

    Working with your web agency and live data from Spektrix, recommend merchandise, memberships, and other relevant offers based on each customer’s live basket, encouraging higher-value purchases and more tailored experiences.
    Website integrations
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    Pre-sell merchandise and catering

    Simple, flexible setup tools in Spektrix give you the freedom to upsell and promote any item or event – driving secondary spend and enhancing your overall programme.
    Setting up items
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    Flexible fulfilment options

    Control commissions, delivery methods, and mailing costs for every item you sell, so fulfilment works for your organisation and your audience.
    Ticketing in Spektrix

Merchandise & Concessions partners

Connect your shop and till systems for even deeper data connections

  • Shopify and sales

    Choose a till system for your bar or shop that integrates with Spektrix, driving even deeper connections; or work with Shopify to easily sell an even more extensive range of merchandise and memorabilia.

More secondary spend features

Connected experiences to enhance every visit

Help visitors make the most of their visit while reducing queues and streamlining front-of-house operations. Manage registrations, pre-sales, reservations, and additional experiences, all targeted by event type and booking history.
  • Sell merchandise with confidence

    Set up and manage online shops, merchandise sales, and gift packages to give your audiences a memory to take home.

  • Streamline food and drink sales

    Take table reservations, pre-sell drinks, and manage orders before your event and at the interval, with sales online and straightforward reports to inform your catering team.

  • Enhance engagement with every event

    Enhance the event experience and manage audience flow with reservations for pre- and post-event talks, associated exhibitions, or other extras, whether they’re paid or free of charge.

Guidance and Resources

Increase merchandise and catering sales with connected tools for every visitor experience