Feature

Turn Every Interaction Into a Giving Opportunity

Help your organisation make smarter, more personal donation asks at exactly the right moment.

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Sheffield Theatres Audiences In The Crucible

Reach the right donors, every time

A generic ask rarely performs as well as a targeted one. Spektrix lets you define exactly who sees a donation ask and when, using data you already hold, from spending behaviour and giving history to event bookings and custom tags. By matching the ask to the moment and the person, you reduce fatigue and improve conversion rates across every transaction.

Configuring Donation Asks For Specific Audience In Spektrix System

Make every ask feel personal

Spektrix lets you tailor the ask amount, message, and timing based on each audience member’s relationship with you, whether they’re a first-time buyer or a loyal supporter. Suggested amounts can scale automatically with basket value, making every ask feel proportionate and considered.

Donation Ask Being Made At Checkout On A Website

Track, test and optimise

Spektrix gives you clear visibility of how your donation asks are performing. Monitor conversion rates across transactions, compare the effectiveness of different asks, and use the data to continuously refine your approach and grow giving over time.

Pie Chart And Table For Donation Analysis In Spektrix System

Coastal Maine Botanical Garden Exterior Visitors Customers On Raised Trail

1,000

New donors

Coastal Maine Botanical Gardens has seen donations contribute to both immediate revenue and longer-term donor relationships: “Spektrix has transformed how we approach donations. Every audience member can now be asked to add a donation in a thoughtful way that connects them to our mission. It’s had a real impact on our revenue, with over 1,000 new donors – and each one is a potential future member or larger donor.”

More online donation features

Customer criteria on funds

Control who sees a donation ask based on factors like basket value, giving history, or customer tags.
Event-based targeting

Link donation asks to specific events so the ask is always contextually relevant.
Scaled donation amounts

Set default suggested amounts that adjust automatically in line with the value of a customer’s basket.
Auto-tagging

Automatically segment your audience by behaviour to target or exclude donor groups without manual effort.
Donation conversion reporting

Track what percentage of transactions include a donation, set targets, and monitor progress over time.
Multiple funds

Present more than one giving option at checkout so customers can choose the cause that resonates most with them.