Give Your Audience Easier Access With Digital Passes

Boost revenue protection, cut box office queues, and deliver frictionless entry with integrated Apple and Google Wallet passes.
American Players Theatre Ticket Scanning Close Up Video Still C0054

Easy ticketing and membership access

Deliver tickets and digital membership cards directly to each audience member’s Apple or Google Wallet, straight from their confirmation email. Whether it’s a scannable QR code for event entry, a VIP pass, or a member ID used to unlock discounts at the bar, customers can store their passes on their devices for instant, hassle-free entry.

Digital Pass On Mobile Phone

Intelligent, dynamic template design

Take control of your branding with our built-in pass template designer, where you can configure colours, logos, and layouts for both Apple and Google. A single template can adapt dynamically to each event and ticket, displaying seat numbers for reserved seating, switching to “General Admission” for open seating, or adding event-specific information and special notes to the back of the pass. The result is less manual setup and more useful, relevant information for your audience.

Pass Configuration In Spektrix System

Revenue protection and smarter marketing

Protect your ticketing revenue with controls that give you more choice over how tickets are delivered and shared. Choose when audience members receive their e-tickets rather than automatically sending them straight after a transaction, and disable native pass sharing or block screenshots for non-transferable tickets. Our drag-and-drop Dotdigital integration lets you pull ticket details, barcodes, and digital pass links directly into pre-event emails without touching a line of code, easing pressure on your ticketing and sales team.

Qr Code Tickets With Buttons To Add To Apple Or Google Wallets
A Wide Exterior Of The Cultch Lit Up At Night
„Digital passes offer an intuitive, familiar way for people to access and display their benefits right from their mobile wallet. They eliminate physical cards that expire or end up in landfill, while giving members something visible they can proudly show — often sparking interest from others.“

More digital pass features

Make every pass work harder

Give your audience simpler access while giving your team more control. Flexible digital passes help protect revenue, strengthen your brand, and make event entry easier.
  • Apple & Google Wallet integration

    Deliver e-tickets and membership cards directly to audience members’ devices via “Add to Wallet” buttons in confirmation emails.

  • Dynamic conditional logic

    Use a single template that automatically adapts its text based on event types, such as switching between reserved seating and general admission.

  • Fraud & sharing controls

    Protect your revenue by disabling native pass sharing and blocking screenshots on non-transferable tickets.

  • Custom pass designer

    Easily brand and configure your pass layouts, logos, colours, and fields with real-time previews for Apple and Google.

  • Drag-and-drop email integration

    Pull ticket details and pass links into Dotdigital pre-event emails with no coding required.

  • Instant scanning & validation

    Validate entry and check membership eligibility instantly at the door using our integrated scanning interface.

Guidance and Resources

Discover how digital passes work alongside Spektrix ticketing, CRM, marketing, and fundraising to support your team and your audience.