CRM Ticketing For Orchestras & Opera

Sacramento Philharmonic And Opera Beethovens Symphony No 9 Orchestra Musicians 1

Theatre Royal Hobart 2021 Photo Al Bett 1

Roslyn Packer Theatre The Fairy Queen Opening Night Pinchgut Opera 2

Sacramento Philharmonic And Opera Beethovens Symphony No 9 Orchestra Side View

Roslyn Packer Theatre The First Murder Pinchgut Opera

Orpheus Chamber Orchestra Interior Stage Musicians Players

Roslyn Packer Theatre The Fairy Queen Pinchgut Opera

Hunstville Symphony Orchestra Interior Stage Musicians Players

Trusted by 80+ leading orchestras, concert halls, and opera companies worldwide

Connected CRM

Build a complete picture of your audiences and donors with one connected CRM purpose-built for performing arts and culture.
Major donors & VIPs

Identify potential donors and strengthen relationships with automated eligibility for supporter benefits from priority booking to VIP invitations.
Fixed & flexible subscriptions

Flex passes, season tickets, and fixed series subscriptions are easy to set up, purchase, and redeem online.
Touring programmes

Build stronger audience relationships at home and on tour with connected audience data, intuitive segmentation, and shared transaction history across venues.

Honens

Easier collaboration

Moving from a consortium, the team at Honens were looking for a solution that their whole team could use with confidence to improve ticketing, reporting, and communications for their prestigious piano festival.

A move to Spektrix quickly generated efficiencies, insights, and greater confidence from the team, helping marketing and fundraising teams build better engagement with audiences and donors. Amanda Smith, Director, Marketing & Communications, told us, „The user experience of Spektrix was superior in so many ways to anything else out there.“

Royal Liverpool Philharmonic

Automated birthday greetings

The Royal Liverpool Philharmonic is the UK’s oldest continuing professional symphony orchestra and also operates an art deco concert hall, a youth company, and choir.

The team set up a simple automated birthday email using the templated logic that is readymade in every Spektrix system. This simple discount offer was redeemed over 450 times in one year, delighting audiences and re-engaging lapsed bookers. Because almost every customer who redeemed the offer brought at least one other person with them, the campaign raised over £4,000 in twelve months – impressive ROI for an hour of setup time.

Pirates Of Penzance At Opera Holland Park. Credit Ali Wright

Opera North

Improving access to opera

Team members at Opera Holland Park were determined to improve accessibility, but limited by their outdoor performance space in the middle of a park.

With Spektrix, they have created an access programme allowing audience members to define their own access needs, store them against their accounts, and use that information to automatically unlock discounts, wheelchair spaces, and companion seats whenever they log in.

Calgary Philharmonic Sland Case Study 2 Macbooks Angle Bg

Calgary Philharmonic Orchestra

Growing online merchandise sales

Calgary Philharmonic is one of Canada’s most celebrated live music ensembles, welcoming over 100,000 annual visitors to events in spaces across the city.

The Philharmonic’s online shop provides a vital revenue stream, selling memorabilia ranging from mugs and gift cards through to clothing. Spektrix has helped them grow merchandise sales online, manage inventory, and create smooth customer journeys including size selection and fulfilment options – raising over $40,000 in just one year.

Build stronger audience relationships through every interaction

Turn insight into personalised communications, meaningful donor journeys, and flexible loyalty programmes that keep every audience member engaged long after their first visit.

Smooth ticket sales

Create streamlined booking experiences on desktop, mobile, and at the box office, making it easy for every audience member to purchase tickets, subscriptions, and packages.

Simple online booking journeys reduce calls to the box office
Choice of e-tickets, digital passes, collection, or delivery
Flag regular attenders, access customers, and VIPs to your box office team
Attendee reports for front of house teams and fundraisers
Seated events, general admission, and workshop or class bookings
Sell tickets and segment audiences across multiple venues or cities
Accessible online bookings and eligibility for disabled audience members

Spektrix for Ticketing

Connected donor journeys

Support every stage of the donor journey, from configurable automated pathways for everyday giving to robust, unified moves management for major donors, trusts, foundations, sponsors, and pledges.

Personalise suggest donation amounts and messaging in the purchase path
Identify potential supporters based on value and frequency
Reward donors with priority booking, VIP invites, and discounts
Research and nurture opportunities using dedicated fundraising tools
Promote a culture of giving at your box office and online
Manage invitations, galas, and VIP rewards
Build relationships with trusts, foundations, and corporate sponsors
Track fundraising performance against targets and commitments

Spektrix for Fundraising

Flexible loyalty programmes

Whether your audiences want the consistency of fixed subscriptions, the flexibility of season passes, or philanthropy-led memberships, Spektrix offers a loyalty programme to suit every music lover. Combine models and target loyalty journeys, knowing everything will be easy for you to set up and for customers to buy and redeem online.

Fixed Series subscriptions with rolling renewals
Flexible season passes across your whole programme or specific series
Tiered memberships driving engagement and philanthropy
Range of incentives, offers, packages, and multibuys
Online sales, redemption, and gift memberships
Digital membership cards for recognition across bars and retail
Automated access to discounts, priority booking, and VIP events

Engage audiences

Sacramento Philharmonic And Opera Beethovens Symphony No 9 Conductor Orchestra

Personalised communications

Build personalised communications with every audience member based on a complete understanding of their relationship with your company. Attract new audiences, reward loyal attendees, promote subscriptions, and identify potential donors.

Segment across every datapoint, from genre preference to donor history
Dynamic campaigns to recognise first time audiences, donors, and more
Live synchronisation with leading marketing platform, Dotdigital
Automated email programs readymade in your system
Google and Meta ads to existing and lookalike audiences
Intelligent personalisation draws on audience data to optimise engagement
Beautiful, branded emails without code or complexity
Instant ROI reporting across email, print, and digital channels

Spektrix for Marketing

Roslyn Packer Theatre The First Murder Pinchgut Opera 6

Sacramento Philharmonic And Opera Beethovens Symphony No 9 Conductor Piano 1

“Spektrix allowed us to do everything that we wanted to do from a ticket-selling and patron experience perspective. The results for us really have been astounding. In just a few short years, we’ve gone from earning ~$450k in tickets to an anticipated $1 million by the end of this year.”