Insights

Guides and Resources

Practical guidance, actionable advice, sector benchmarks, and data insights to help you and your organisation succeed.

Dynamic Pricing

Built on the principles of flexibility, trust, and fairness, dynamic pricing can be more than just a revenue maximisation tool – it’s also an opportunity to boost audience loyalty by giving your customers access to the experiences they value most.
  • Ressources Dynamic Pricing Solutions
    Guide

    An introduction to dynamic pricing

    New ways to think about demand-based pricing and practical tools to turn your goals into reality.
    Read Now
  • Blog Set Ticket Prices With Confidence The Benefits Of Dynamic Pricing
    Blog

    The benefits of dynamic pricing

    How to set ticket prices with confidence to support your audience and your team.
    Read Now
  • Blog Dynamic Pricing Double The Income Or A Double Edged Sword
    Blog

    Double the income, or a double edged sword?

    The advantages, and disadvantages, of dynamic pricing, from experts at Baker Richards.
    Read Now
  • Blog Dynamic Pricing And Audience Loyalty
    Blog

    Dynamic pricing and audience loyalty

    Partners from TRG Arts explain how dynamic pricing can form part of your audience loyalty strategy.
    Read Now
  • Blog Dynamic Pricing Strategy And Audience Loyalty
    Blog

    How to use data to build a dynamic pricing model

    Explore average spend, price bands, and audience behaviours to inform pricing for your organisation.
    Read Now
  • Blog The Internal Case For Dynamic Pricing
    Blog

    The internal case for dynamic pricing

    Address team members’ concerns and win internal support for a flexible pricing strategy.
    Read Now
  • Blog Championing Dynamic Pricing To Your Audience
    Blog

    Championing dynamic pricing to your audience

    Help your customers see that dynamic pricing can be a positive for audiences and organisations.
    Read Now
  • Home Manchester Theatre Seating Overhead Photo Credit Michael Kirkham
    Partner

    Dynamic pricing partners to support your work with Spektrix

    Ready to automate your pricing strategy? Meet partners with integrated solutions to help.
    Explore Partners

Payment Fraud

Payment fraud can happen to anyone, and has sparked a buzz of conversation across the live events industry. But with the right event ticketing fraud prevention strategy, you can limit risk, detect issues, and resolve disputes with minimal impact on you or your team.
  • A Guide To Payment Fraud Prevention, Detection, And Mitigation
    Guide

    Fraud doesn’t have to be a showstopper

    A guide to prevention, detection, and mitigation for box office managers and venue leaders.
    Read Now
  • Blog Types Of Payment Fraud In Ticketing And Beyond
    Blog

    Types of payment fraud in ticketing and beyond

    Avoid getting lost in the jargon with our simple reference guide to common types of payment fraud.
    Read Now
  • Blog Ticketing Fraud Detection What To Monitor And Measure To Protect Against Payment Fraud
    Blog

    Detect and protect yourself from payment fraud

    What to monitor and measure to identify fraudulent behaviour early and reduce lost revenue.
    Read Now
  • Blog Risk V Friction Finding The Balance In Payment Fraud Risk Management
    Blog

    Risk v friction: Finding the balance

    How to balance fraud mitigation with added friction in the purchase pathway.
    Read Now
  • An Exterior Shot Of Fox Tucson Theatre
    Webinar

    Practical steps to address fraud with confidence

    How Fox Tucson Theatre and Magic Mike Live have reduced their payment fraud challenges.
    Watch Now

Website Design

One of the most meaningful investments you can make is in your website. Discover inspiration, advice, and examples from Spektrix users and web development partners, helping you boost sales, engage audiences, grow your reputation, and relieve pressure on your team.
  • Ressources A Guide To Theatre And Event Website Design
    Guide

    A guide to website design for arts, culture, & in-person experiences

    Practical steps and expert advice to get your website design project off the ground.
    Read Now
  • Blog The Best Event Websites For Theatres And Arts Organisations
    Blog

    The best event websites for theatres, museums, and arts organisations

    Ideas from Spektrix users around the world to inspire your future website design.
    Read Now
  • Blog Website Accessibility Best Practices For Your Theatre Or Arts Centre
    Blog

    Website accessibility best practices

    Practical access improvements, with research by Indigo Ltd and expertise from Accessible by Design.
    Read Now
  • Blog How To Successfully Launch Your New Arts Website
    Blog

    How to get started with a new or improved website

    Understand what matters to your audience and organisation, and communicate it clearly to your team.
    Read Now
  • Cca 62926 A 1201
    Partner

    Spektrix website integrations

    Discover the website solutions available with Spektrix, from free branded tools to bespoke design.
    Learn More

Email Engagement

Email remains one of the most powerful tools for arts, culture, & in-person experience organisations to build lasting relationships. Explore benchmarks for your region, organisation type, and email purpose, and learn how you can grow engagement and revenue.
  • Guide Cover Cta Email Benchmarks Report
    Report

    The 2026 Spektrix Email Benchmarks Report

    Robust, relevant engagement benchmarks from over one billion marketing emails.
    Read Now
  • Pavilion Performing Arts Centre Box Office Staff And Toy Symphony Brochures Photo Credit Vitordmp
    Webinar

    Email Benchmarks and Best Practices

    Key findings from our report, and expert advice from Spektrix and Capacity.
    Watch Now
  • Blog Event Email Marketing Automation A Peer To Peer Guide To Getting Started
    Blog

    A peer to peer guide to marketing automation

    The expert digital marketing team at Capital Theatres, Edinburgh share advice to get you started.
    Read Now
  • Arizona Broadway Theater Exterior Front
    Case Study

    Growing events and subscriptions through personalised email marketing

    How Arizona Theatre Company increased engagement through audience segmentation.
    Read Now
  • Blog Email Automation Made Easy Get Started With Instant Program Templates
    Blog

    Email automation made easy: Get started with instant program templates

    How Spektrix and Dotdigital have worked together to build launch-ready programs in every system.
    Read Now
  • Networking Registration Desk
    Guide

    Email marketing in Spektrix

    How fully connected CRM and marketing tools enable intelligent personalisation.
    Learn More

Workforce Development

A collection of our learnings and research into inclusive recruitment, workplace culture, wellbeing, and retention across the Spektrix team and the sector workforce.
  • Guide Cover Cta Powered By Purpose
    Report

    Powered by Purpose: Wellbeing and retention across the audience engagement workforce

    Learn what motivates people to stay, what could drive them away, and what we can do about it.
    Read Now
  • Guide Cover Cta Rethinking Recruitment
    Report

    Rethinking Recruitment: Hire great people into audience engagement roles

    A step-by-step resource to more welcoming job descriptions, questions, and interview tasks.
    Read Now
  • Music Theatre Wichita Spektrix Table Discussion 1
    Webinar

    From Burnout to Breakthrough: Build a thriving organisation

    Advice from leaders at Music Theatre Wichita and Macomb Center for the Performing Arts
    Watch Now
  • Blog Why An Inclusive Culture Is Key To Hiring And Retaining Great Teams
    Blog

    Why an inclusive culture is key to hiring and retaining great teams

    How to create an inclusive culture and share it with great candidates outside the arts sector.
    Read Now
  • Blog Building High Performance Teams
    Blog

    Building high performance teams

    Spektrix CEO Michael Nabarro explains how you can embed a culture of shared leadership.
    Read Now
  • Blog Employee Retention For Arts Events Reward And Retain Great People
    Blog

    Employee retention for arts and events

    A summary of learnings and actions inspired by the Powered by Purpose survey in 2026.
    Read Now
  • Blog How To Prioritise Your Work In The Arts
    Blog

    How to prioritise your work and make decisions that matter

    Simple frameworks and data-led decisions to reduce firefighting and work more effectively.
    Read Now

Software Procurement

Keep reviewing your software, ensuring it remains the right fit for your needs. When the end of your contract is approaching, leave plenty of time to re-examine your setup, explore changing audience expectations, and look around to ensure your technology is working for you.
  • Ressources How To Choose The Best Ticketing System For You
    Guide

    How to choose the best CRM and ticketing software

    Guidance and practical tools to help you find the right technology partner for the years ahead.
    Read Now
  • Guide Cover Cta How To Choose A Ticketing System
    Template

    How to choose a ticketing system

    Four steps to a great decision, from starting point to exploration and effective comparisons.
    Read Now

Meet a technology partner invested in your long-term success