Spektrix Presents
Email Benchmarks and Best Practices
Email strategies to deepen relationships with your audience.
This session explores key findings from the 2026 Spektrix Email Benchmark Report.
The report, based on more than one billion emails sent by arts, culture & live experience organisations, shows how connected audience data, personalised communications, and shared organisational insight helps arts organisations build stronger audience relationships and more sustainable growth.
We’re joined by digital marketing experts from our partner Capacity.
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Learn what the highest-performing organisations are doing differently to drive stronger audience engagement, repeat attendance, and long-term loyalty.
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Learn how to report on what really matters. Measure revenue, retention, and audience growth, not just opens and clicks.
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Hear real examples and best practices from Spektrix and Capacity, with insights you can apply immediately.
Don’t miss out on the research-backed insights you need to make the most of your email marketing. Register today.
More resources
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The 2026 Spektrix Email Benchmarks Report
Download the guideDrive deeper audience relationships with benchmarks and best practices for arts email marketing.
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Event Email Marketing Automation: A peer-to-peer guide
Read the blogTeam members from Capital Theatres share practical advice for building confidence with automation.
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Personalised Email Marketing for Events
Read case studyHow Arizona Theatre Company increased engagement through audience segmentation and personalised digital marketing
