Spektrix Hubs San Francisco

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HUBS 22/23


Monday, January 30, 2023



After too long connecting with you only through a screen, the Spektrix team is excited to bring Hubs to you in-person! You’ll join people working in similar roles from a wide range of organizations who understand the challenges you face every day.


The Shelton Theater was founded in 1993. This lively organization has rich history in the arts community, producing and hosting a variety of arts events including narrative plays, musicals, improvisation, play readings, poetry, film screenings, live music, fine art installations, stand up comedy, and a series of some of the finest acting and improv classes in the Bay Area.

Shelton Theater

533 Sutter Street
San Francisco, CA 94102

You can get to Shelton Theater by Bus, BART, Light Rail or Train. These are the lines and routes that have stops nearby -

Golden Gate bridge from the air

By Train


By Light Rail

M, N


Blue, Yellow

By Bus

14R, 2, 38, 38R




A look at what to expect out of your day.




Grab a coffee and some light lunch, and start to connect with colleagues and the Spektrix team.

Welcome from Spektrix
with Senior Leaders

James Menezes, VP of Client Success, and Brooke Gallagher, Head of Community and Events, set the scene for a productive and enjoyable afternoon.

Who's in the room?
with Bethany Nothstein

An ice breaking opportunity to meet some of the industry colleagues you're spending the day with.

Leveraging Segmentation to Power Effective Communications
with Matt Akers

Segmentation is the key to unlocking valuable insights about customer and donor behavior. By combining the powerful segmentation tools in Spektrix with our integration with dotdigital you can go beyond basic email communications and create highly targeted, customer-specific emails to better connect with patrons and increase ROI. Learn more about segmented communications, including automated workflows, email personalization and dynamic content.

Comfort Break

Coffee, tea and light refreshments.

Lightning Talk
with Spektrix Super Users

A jam-packed, inspiring lightning talk on a relevant topic from one of your fellow Spektrix Community members.

How Organizations are Building Excellent Online Customer Journeys
with Mark Smith

Spektrix experts provide best practice advice and real life examples of how to build excellent online customer journeys and align your resources with your business priorities.

Reporting Showcase
with Jessica Browder

An express tour of Spektrix reporting designed to leave you wanting more, plus the unveiling of a handful of new reports.

Breakout Conversations

An opportunity to share with and learn from your industry peers via facilitated conversations.

Closing Plenary
with Karen Elizondo

There are numerous challenges for theaters and other arts organizations working towards recovery. One of the most widely referenced is the decline of loyal patrons, who we previously relied on most to meet our goals. Spektrix has continued to innovate over the last several years in the area of patron loyalty, growing our Solution in a number of areas - both product and service.

Join Karen Elizondo, Sales Team Manager, on a journey towards loyalty, visiting enhanced areas of the platform such as new Ticket Subscriptions, expanded dotdigital features, an expanded network of partners and integrated products, and new consulting packages included with your service, all with a focus on driving reattendance from your most dedicated subscriber/member to inspiring loyalty from your first time attendee.

Consultation Slots and....relax!
with the Spektrix Team

Consultation Slots with our team of experts begin, alongside your chance to enjoy libations and networking after a day of learning.

Dinner and drinks with Spektrix

Join us at Matador for post Hubs dinner and drinks (at no additional cost) with other Hubs attendees, Spektrix team members and partners. It's a very short walk from Shelton Theater - 679 Sutter St, San Francisco, CA 94102.


Meet the experts who will lend their know-how to the Spektrix Hub in San Francisco.

A mid shot of Matt Akers, a man with shoulder length light brown hear, wearing a black turtle neck and yellow tinted glasses, gazing into the distance

Matt Akers

Sector Development Manager

Matt produces events to support the needs of clients and the wider sector, drives forward community and organizational initiatives, and champions the continual development of our teams and users. Almost every day at Spektrix he learns something new or finds a fresh and exciting challenge or new way of working.

Brooke Gallagher, a blonde, white woman with blue eyes wears a sleeveless black top and large hoop earrings and slightly smiling into the camera

Brooke Gallagher

Head of Community & Events

We strive to bring high quality, impactful ideas and learnings as well as opportunities to connect with others through our in person and online activities. The arts, ideas sharing and purposefully caring about people are all important to Brooke; she’s lucky to see these in action across the Spektrix Community every day.

event hubs speaker karen elizondo

Karen Elizondo

Sales Team Manager

Karen works with organizations all around North America to support their mission of bringing amazing art and entertainment to their communities. She's inspired by the continuous improvement mindset that the Spektrix team implements every day to better its technology and foster growth in its people.


James Menezes

Vice President of Client Success

James has spent his career at multiple technology companies across a variety of industries and stages. His mission-driven focus, past experience in non-profit tech, and passion for delighting users are what led him to Spektrix. In his role, he supports the growth and scaling of our US and Canada client-facing teams.

event hubs speaker jessica browder

Jessica Browder

Support Team Manager

Jessica leads a team of Support Specialists, helping individuals achieve professional goals. She identifies opportunities for group upskilling of the Spektrix software, and develops new workflow processes to promote efficient department growth.


Mark Smith

Support Team Manager

Mark ensures that our clients' implementation journeys are successful and that our team and processes are efficient. Mark is passionate about using technology to help advance the performing arts and cares deeply about their people and the missions they serve.

Bethany Nothstein, a white woman with blonde hair and glasses wearing a black shirt and leopard print jacket smiling at the camera.

Bethany Nothstein

Sector Strategy & Community Manager

Bethany facilitates connections with clients and the industry. She’s inspired by the teamwork and collective focus on continued improvement that she experiences at Spektrix.

If you have questions about attending a Spektrix Hubs event, please reach out at events@spektrix.com

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