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Resources

Supporting a thriving arts and entertainment sector

Expertise for every aspect of live events and cultural activity

At Spektrix, our team combines many years of box office, marketing and fundraising experience with skills in web development, data, integrations and customer service. Across our network of partners, that knowledge extends almost infinitely, incorporating global customer trends, design, social justice, recruitment and far more.

Inspiration, Insights and Ideas

8 min read
An Update on Spektrix Team Demographics: 2023

Data on the diversity of our team, management and board in 2023, and our work to build a more inclusive workplace over the last 15 months.

In July 2020 and...

5 min read
Creating great pre- and post-event emails: Our best ideas and examples

Pre- and post-event emails don’t only share information. The best examples help you meet your objectives, drive revenue and build better audience relationships.

4 min read
Arts Marketing Incentives to Excite Every Patron

Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter who they...

4 min read
Arts Marketing 101: Audience Segmentation Models

Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.

Boost your Theatre...

“The entire team at Spektrix rose to the challenge, and were honest and supportive and determined at every step of the way. It’s very comforting to know that kind of determination is behind you."
Emily Pratt, Director of Audience Services
Fox Tucson Theatre, Arizona
“I have been astounded at how easy the transition was to Spektrix, and believe this is down to how user friendly the system is and also the team working behind it, to whom nothing has been too much trouble and who have always given us full confidence.”
Claire Williams, General Manager
Grimsby Auditorium, Lincolnshire, England
“It’s reassuring ... We feel listened to. They’re professional and creative, working together as a team to find creative solutions to our problems.”
Jennifer Weihmann, Director, Audience & Donor Engagement
Honens, Calgary, Canada