- Ticketing & Sales
- Marketing
Dynamic Pricing Strategy and Audience Loyalty
In this guest post, Spektrix partner TRG Arts discusses how a dynamic pricing strategy can help arts organisations build stronger audience relationships.
Blogs
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- Marketing
Arts Marketing Incentives to Excite Every Patron
Read ArticleHow do you communicate effectively with distinct segments? Explore practical examples of arts marketing incentives your audiences and patrons will love.
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- Marketing
- Technology
Arts Marketing 101: Audience Segmentation Models
Read ArticleWhat is segmentation? Customise your communications and better target your audience with this segmentation model for arts marketers.
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- Marketing
How to Successfully Launch Your New Arts Website
Read ArticleGet ready to launch your new arts centre, theatre or festival website for online ticketing, with a pre-publication checklist from web developers Plank
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- Marketing
- Fundraising
Meeting Audience Needs: Drive loyalty with the right value proposition
Read ArticleHow do we map benefits and rewards to individual motivations to drive audience loyalty in the arts? Ideas for creating and measuring loyalty programmes.
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- Marketing
- Sector Insights
Actionable Strategies for Building Audience Loyalty
Read ArticleSuccessful examples of paid social media marketing campaigns for theatres and arts centres, segmented to promote subscriptions, ticket sales and affinity.
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- Marketing
The Future of Customer Loyalty: Using data to inform your planning
Read ArticleExplore ticket sales, donations and audience demographic data for the performing arts industry in 2022, and use it to set your marketing strategy for 2023.
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- Marketing
- Sector Insights
Loyalty, Frequency, Affinity: Future-focused arts marketing ideas
Read ArticleArts marketing campaigns often focus on those who are most likely to reattend. New ideas based on audience data from theatre, museums and performing arts.
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- Marketing
Bringing Content Marketing Strategy into Performance Arts Marketing
Read ArticleUse these best practices and creative real-world examples to add powerful content marketing to your performance arts marketing strategy.
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- Marketing
- Fundraising
How to Create a Membership Scheme: A beginner’s guide
Read ArticleBuild a successful membership scheme in your theater or arts organization with seven great ideas for planning, building and maintaining loyalty.
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- Marketing
Drive Revenue with Your Theatre Marketing Plan Template
Read ArticleUse this theatre marketing plan template to get clear on how your marketing efforts will drive revenue and make an impact.
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- Marketing
- Ticketing & Sales
CRM Segmentation for Arts Marketers: Begin at the Box Office
Read ArticleThis guide looks at how arts marketers can use CRM segmentation strategies to better reach their audience, build retention and create advocates.
