- Marketing
- Sector Insights
Loyalty, Frequency, Affinity: Future-focused arts marketing ideas
Arts marketing campaigns often focus on those who are most likely to reattend. New ideas based on audience data from theatre, museums and performing arts.
Blogs
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- Marketing
Bringing Content Marketing Strategy into Performance Arts Marketing
Read ArticleUse these best practices and creative real-world examples to add powerful content marketing to your performance arts marketing strategy.
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- Marketing
- Fundraising
How to Create a Membership Scheme: A beginner’s guide
Read ArticleBuild a successful membership scheme in your theater or arts organization with seven great ideas for planning, building and maintaining loyalty.
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- Marketing
Drive Revenue with Your Theatre Marketing Plan Template
Read ArticleUse this theatre marketing plan template to get clear on how your marketing efforts will drive revenue and make an impact.
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- Marketing
- Ticketing & Sales
CRM Segmentation for Arts Marketers: Begin at the Box Office
Read ArticleThis guide looks at how arts marketers can use CRM segmentation strategies to better reach their audience, build retention and create advocates.
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- Marketing
5 Theatre Marketing Strategies to Increase Revenue
Read ArticleThe best theatre marketing strategies, like cross-selling and automating emails, can help arts marketers save time and boost revenue.
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- Marketing
How to Create Arts Marketing Campaigns That Drive Up Retention
Read ArticleIncrease patron retention with an arts marketing campaign full of insights from patron data and audience loyalty.
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- Marketing
From Thought to Purchase: get the Customer Journey Right in the Arts
Read ArticleAudience members interact with your venue well before arriving in the building. Read our tips to make the most of the whole customer journey.
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- Marketing
- Ticketing & Sales
Creating great pre- and post-event emails: Our best ideas and examples
Read ArticleIdeas and examples for building effective pre- and post-event emails to increase revenue and build better patron relationships in your theatre or venue.
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- Technology
- Marketing
Using Your Event CRM to Increase Secondary Spend
Read ArticleBoost your revenue by tapping into the secondary spend opportunities at your fingertips with the powerful capabilities of your event CRM.
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- Marketing
How to Measure Email Engagement After New Apple Mail Privacy Settings
Read ArticleRelying on open rates for analytics or automations isn’t as useful as it once was. Spektrix shares other ways to measure engagement and success.
