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Websites & Purchase Pathways

Create online experiences that feel naturally connected to your venue or experiences, with flexible website options, personalised customer journeys, and the insight to understand what drives engagement.
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Powerful websites and online journeys for every audience member

Whether you’re selling tickets, collecting donations, growing memberships, or redeeming subscriptions, your website should make every interaction feel seamless, engaging, and connected to the memorable in-person experiences that your organisation creates.
Great websites with Spektrix
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Website options

Choose the right approach for your organisation

From ready-to-use purchase pathways to fully integrated, bespoke websites, Spektrix gives you the flexibility to invest at your own pace. Work with your existing web team, an agency you trust, or experienced members of our partner network, with guidance from the Spektrix team every step of the way.
Meet website partners

  • Choice of website options

    Choose a ready-to-go setup hosted by Spektrix, a fully customised design built by your web team, or a simple mix of both that perfectly matches your needs.

  • Web Development Partners

    If you have a web agency you trust, we’ll support them to integrate with Spektrix. If you’re looking for a new developer, we can introduce you to talented web partners with extensive Spektrix expertise.
Cog Design Discover Childrens Story Centre London Website

600%

Increase in online donations

Discover worked with Cog Design to build a website facilitating easy, mobile-first booking for family experiences – reducing calls to the ticket office, and increasing visibility for charitable messaging which transformed fundraising revenue.

Streamlined design and smooth journeys for every customer

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    Accessible ticket buying journeys

    Make it easier for every audience member to engage with your organisation online. WCAG 2.1 compliant purchase pathways support independent booking, accessible seating options, companion tickets, and keyboard-friendly navigation across the entire journey.
    Supporting disabled customers
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    Your guide to great website design

    Inspiration, advice, and great examples from Spektrix experts and website partners, designed to boost sales, build your reputation and brand, and relieve pressure on your team.
    Great website design
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    Mobile-first purchase pathways

    With more transactions taking place on mobile devices, every purchase pathway is designed to work beautifully on smaller screens – helping customers browse events, select seats, complete purchases, and make donations in just a few clicks, wherever they are.

More website features

Built-in tools to support every online journey

From donations and memberships to subscriptions and gift vouchers, purpose-built tools help you create smoother online experiences, encourage engagement, and connect every interaction back to your audience data in Spektrix.

  • Free, out-of-the-box purchase pathways

    If you’re working with a limited budget or on a tight deadline, or you just want to try out a new way of working before you invest, your customers could be buying tickets, making donations, or redeeming subscriptions online through a Spektrix subsite at no cost, within minutes.

  • Intuitive seating plans

    We recently upgraded our seating plans to create one of the most intuitive and accessible customer journeys on the market, with custom backgrounds, mouse or keyboard navigation, and mobile-first design.

  • Readymade modules for donations, merchandise, and more

    Ready-to-use web components can be dropped into every page, with freedom to configure your own styling, colours, and fonts. Promote merchandise sales, donations, vouchers, and memberships right across your site.

  • Sign up forms

    Style sign-up forms on your subsite or integrated website, and collect customer details before they make a purchase to grow your mailing list and engage your community.

  • Collect donations

    Encourage individual giving, membership sign ups, and more, adding curated asks in the purchase pathway, on your support pages, or across every page with a pre-built web component.

    Individual giving

  • Automatically redeem benefits

    Membership benefits, subscription redemption, accessible booking, and priority access are all available to customers as soon as they log in, creating a smooth online journey from start to finish.

  • Gift vouchers and memberships

    Invite customers to give the gift of in-person experiences, with gift vouchers or memberships delivered directly to the recipient, on a date of their choosing, with a personalised message.

  • Website analytics

    Track every interaction, understand what works, and take a data-led approach to web improvement with Google Analytics 4, Tag Manager and Dotdigital web tracking to monitor individual customer behaviours.

Guidance and Resources

Discover how Spektrix can help you design more engaging online journeys, understand what drives action, and choose the website approach that's right for your organisation

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