- Beating the Benchmarks -

Putting data at the center of arts marketing strategy

How Music Theatre Wichita used advanced segmentation models and integrated data to interpret and respond to audience needs

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Wichita, Kansas

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Producing Company
Angela Casette headshot
“What we had to do before we had Spektrix was so hard, and so labor intensive, because the data that TRG Arts wanted from us was impossible to get out of our previous system. We just got to a point where we could not continue to function. Now we can get the data we want at our fingertips.”
Angela Cassette
Managing Director
Angela Casette headshot
“There’s an endless supply of things to learn about patron behavior, but we now feel that we have that data at our fingertips. Before, there was a lot of downloading reports into Excel and trying to work on them and send out mailings from there. So we feel like we have a streamlined system.”
Angela Cassette
Managing Director
Josh Larson wears a black shirt and sits in a theater, smiling at the camera
“The students got to work hand-in-hand with the professional actors and choreographer and director. It was the first time for many of the students to be involved with a professional show and experience the commitment it takes to be a part of something of that caliber.”
Joshua Larson
Education Director