Ticket Sales Dashboard
See the latest trends for your region and artform, based on data from 450+ organizations across the culture and entertainment sector
Ticket sales in October were 98.1% of 2019 levels
The Spektrix Ticket Sales dashboard is designed to help you benchmark your sales against current sector-wide booking patterns, updated every month to track recovery across the arts industry.
Throughout this dashboard we're looking at the number of tickets sold, not the value of those tickets. That means we're comparing how many tickets, in total, were bought and paid for in 2022, compared to the same month in 2019.
- Overall the trend in 2022 has been a positive one, with ticket sales gradually improving over the year towards 2019 levels.
- In January 2022 ticket sales were down by 28%, whereas overall for the year up to September, they were down by 11%.
All of our charts share the same key, making it easy for you to compare numbers across the dashboard.
Bars in orange show that sales in 2022 are lower than the same month in 2019.
Bars in blue show that sales in 2022 are higher than the same month in 2019.
How do ticket sales in 2022 compare to 2019?
How does the number of tickets sold each month compare to pre-pandemic levels - and can we see trends emerging?
Each bar shows the number of tickets sold in 2022 as a percentage of the same month in 2019.
Hover over the chart for more detail.
- Over the course of the year, the gap in sales between 2022 and 2019 has been gradually closing.
- The last months of the year generally see the highest volume of ticket sales. Revisit this dashboard each month to see how sales this winter compare to those in 2019.
US and Canada
Ticket sales approached 2019 levels earlier this fall. Although they dipped slightly in October, the trend across the year remains one of gradual improvement.
UK and Ireland
Both May and October have seen ticket sales reach very near 2019 levels, and in August ticket sales surpassed pre-pandemic levels for the first time.
In October, how did ticket sales compare across different genres or artforms?
Ticket sales patterns vary for different types of organization within the cultural sector. Last month, were ticket sales for each business type up or down, as a percentage of the same month in 2019?
Each row shows the number of tickets sold in 2022 as a percentage of the same month in 2019.
Hover over the chart for more detail.
- In October ticket sales outperformed 2019 for a number of business types.
- Producing Venues saw the biggest uplift, selling 6.6% more tickets in October 2022 than in the same month of 2019.
- For organizations focused on Performing Arts & Education, recovery was slower in October - ticket sales were 26.5% lower than pre-pandemic levels.
Where's my organization?
The chart shows individual rows for artforms in which 10 or more organizations have sold sufficient tickets, using Spektrix, in the relevant months of 2019 and 2022.
To maintain anonymity, all other organizations are grouped into the 'Other' column. These groupings may change month by month (for example, many festivals sell tickets only during the spring and early summer)
Below is a full list of the artform groupings we use. If you're a Spektrix user and you'd like to know which group you're in, please contact us.
Performing Arts & Education
Receiving & Presenting Venue
Touring Producing Company
Find your Figures
Guidance and worksheet
Run reports in your ticketing system to calculate your own sales trends
Motivations & Incentives Plan
Building Blocks for Reopening
Discover what matters to your audiences and how to drive attendance
From our partners
Learn more about audience spending and booking behaviors from our partners. Find these and hundreds of other web developers, software providers, data analysts and consultants on the Spektrix Partner Directory.
About the Ticket Sales Dashboard
Where does our data come from?
Spektrix works with over 600 arts and entertainment organizations across the US, Canada, UK and Ireland. Our Ticket Sales dashboard includes real sales data from the vast majority of our users, meaning our figures are based on what we believe to be the most comprehensive dataset of its kind in the cultural sector.
- We’re comparing 2022 to 2019 because of the interruption to ticket sales caused by the COVID-19 pandemic beginning in 2020.
- Our data is based on the date of transaction, rather than event date. Tickets that were subsequently returned are included in the data, as they’re still representative of customer behavior at the point of booking.
- We’ve included data from all organizations currently using Spektrix, for which we have data from both 2019 and 2022 (457 organizations in total).
- Months are all calendar months, and may therefore be impacted by one-off events or days of the week - for example, January 2019 contained four weekends, whereas January 2022 contained five.
Data used on the Spektrix Ticket Sales dashboard is intended to allow for analysis of how many tickets were sold according to the month and year in which the sale took place.
Only ticket sales (not sales of merchandise, memberships, subscriptions etc) are included in the data. Tickets are shown against the date of purchase; complimentary tickets are not included, but any tickets that were subsequently returned are shown. The purpose of this data is to look at customer intent at the time of purchase, and not at the impact of cancellations which are less in their control.
Spektrix gives users the option to include certain events in metrics, and exclude others. That improves reporting by excluding add-ons like car parking, pre-show talks or dining which are technically classed as separate events by the system. Only events which users have set as ‘Included in Metrics’ are used in this analysis. This isn’t a perfect filter, as different users will have different approaches to which events they do and don’t include in the metrics.
Organizations are only included in the analysis if they sold tickets for the month of comparison in both 2019 and 2022. This means that users which closed down or left Spektrix in 2020 or later are not included even if they saw sales in 2019; and that brand new venues (or those who moved to Spektrix without importing historic data) are not included even if they saw sales in 2022. This may mean that seasonal clients (e.g. festivals which run every two years) are excluded from certain months/years, and that some 2019 sales may have been processed in systems other than Spektrix.
Months are all calendar months, i.e. August means August 1-31, 2022 or August 1-31, 2019. This may affect certain months disproportionately due to annual events happening on different days of the year. For instance, there were five weekends in January 2022 and only four in January 2019.
Presenting the data
All three charts use the same key, which shows negative figures in orange and positive figures in blue. This color contrast has been chosen to be visible to as many viewers as possible, including people with color blindness or other visual impairments. Similarly, blue has been chosen to represent positive numbers because it enables more people to distinguish between different shades or scales.
If you struggle to access the information on this page, please get in touch and we’ll be happy to talk you through our findings or explore how we can better meet your needs.