Venue Ticketing Software For Theatres

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Trusted by 300 theatres and arts venues worldwide

Event setup

Build events and seasons in minutes, with intuitive, reusable price lists and flexible seating plans to support different spaces and setups.
Connected CRM

Understand audience behaviors across every touchpoint, with one connected CRM for ticketing, marketing, fundraising, and more.
Audience engagement

Engage audiences through personalized communications, segmented campaigns, and flexible loyalty models purpose-built for theatre audiences.
Artists & promoters

Share sales updates and build collaboration with touring artists and promoters, using specialist promoter logins and data sharing agreements.

Nottingham Playhouse

Digital transformation with intuitive venue software

Nottingham Playhouse is one of the UK’s leading producing theatres, with a long history of memorable performances including drama, music, dance, comedy, and iconic holiday pantomimes. The theatre needed ticketing software that would help them establish a forward-thinking audience development strategy, allowing their whole team to access data and drive revenue.

Within a year of their move to Spektrix the Playhouse team smashed their goals. More audience members than ever were booking online, and the whole team was empowered to embrace new features, trust their data, and explore new ways of working.

Arizona Theatre Company

Increased engagement through segmentation and personalisation

Arizona Theatre Company is a vibrant nonprofit theatre, reaching more than 130,000 people annually through mainstage productions, student matinees, and community initiatives.

An automated 5-email “Buy More, Save More” program for Black Friday sold 944 tickets, generated $70,000 in revenue, and created a whole new segment of regular attenders. Six months later, people who purchased tickets for two, three, or even four productions are their target audience for new season subscriptions – turning a standalone sales promotion into the first step in a longer-term subscriber journey.

Royal Exchange Theatre

Increased engagement through segmentation and personalisation

The Royal Exchange is one of the UK’s leading producing theatres, staging four major shows each season in its unique theatre-in-the-round auditorium.

Marketing and fundraising teams worked together to redesign loyalty models combining season tickets and memberships . While season tickets bring savings and flexibility, memberships represent a more philanthropic relationship with the theatre. Audience members choose their preferred model online, while segmented communications invite existing and potential supporters to increase their gifts or attend more frequently.

One connected solution for every team

Give every team the tools and shared insight to work together, create better audience experiences, and support your organization’s long-term success.

Smooth ticket sales

Create streamlined booking experiences on desktop, mobile, and at the box office, making it easy for every audience member to purchase tickets, memberships, or season passes.

Mobile-first, accessible seat selection
Simple online booking journeys reduce calls to the box office
Choice of website options to suit your budget
Easy event setup and bulk event updates
Offer e-tickets, digital passes, collection, or delivery
Attendee reports for front of house teams and fundraisers
Seated events, general admission, and workshop or class bookings

Spektrix for Ticketing

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Audience development

Grow deeper relationships with audiences and participants with a connected understanding of engagement across your whole program. Every ticket, donation, and workshop booking connects to one shared customer record, helping you understand and welcome every visitor.

Automated, timely, and personalized communications
Recognize regular attendees, access patrons, and members
Segment across every datapoint, from genre to journey time
Beautiful, branded emails without code or complexity
Range of loyalty programs, packages, and passes

Spektrix for Marketing

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Fundraising and loyalty

Invite individual giving with targeted asks in the purchase pathway, or grow loyalty with tiered memberships, season tickets, and flexible incentives. Combine memberships, season tickets, and incentives into personalized loyalty journeys that are easy to manage and simple for audiences to buy and redeem online.

Targeted asks based on basket size and giving history
Flexible season passes across your program or series
Tiered memberships driving engagement and philanthropy
Range of incentives, offers, packages, and multibuys
Online sales, redemption, and gift memberships
Automated access to discounts, priority booking, and VIP events

Spektrix for Fundraising

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Operations and insights

Connect every department with shared data, integrated workflows, and reporting that helps your whole venue work together more effectively.

Digital tickets and membership cards
Integrated point of sale for bars and cafés
Accurate, instant financial reporting
Connected venue management software
Comprehensive impact reports tracking revenue and engagement
Automated listings on event sites and guides
Access to shared sales data for artists, promoters, and resident companies

Connect teams

“One of our biggest challenges is that our previous CRM wasn’t built for theatre or for membership. It doesn’t understand how ticketing impacts other parts of the system.

Moving into a system like Spektrix that inherently, intrinsically understands what ticketing and membership and philanthropy mean for a nonprofit theatre is really monumental.”

“It’s really important that the people you’re talking to have worked in theatre or have a theatre background. For example, our old ticketing system didn’t have Theatre Tokens as a method of payment. And when I called them they genuinely didn’t understand.

When you call Spektrix, you don’t have to over explain. You just say what you need, and the person on the other end of the phone will understand you.”