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Buying an arts ticketing and CRM system

Spektrix compared with AudienceView

The benefits of a forward-thinking solution with users at its heart

Stability, security, and support gives you the freedom to grow

Robust & reliable

Constantly growing system features, security, and capacity to drive long-term success

Centered on you

As a purpose-driven business, the needs of users and customers are central to every decision we make

All-inclusive

Never any additional costs for software upgrades or service improvements

Stable, secure, and ready for your busiest days

Eight engineering teams work side by side to keep Spektrix live and up to date, developing new features, system improvements, and the underlying architecture that keeps the system stable and secure. 

Live events professionals can rest easy, knowing that Spektrix is accountable for keeping their system up to date and their data safe. Daily releases ensure that every user enjoys the latest version of the system, without disturbance to audience members or teams. And certified standards of data security demonstrate a company-wide commitment to best practice and risk management.

As the modern market leader across the UK and Ireland, Spektrix partners with organisations ranging from Europe's largest arts centre, The Barbican, to intimate regional venues and touring organisations. That ever-growing user base means Spektrix is constantly testing its capacity for major onsales and high-demand events, and with infinite server capacity provided through Microsoft Azure, testing in 2023-24 suggests that Spektrix can now run busy onsales at up to 10x the speed of other leading providers.

a phone displaying a donation prompt in the purchase path based on a lapsed donor tag on the customer's record

Fundraising and ticketing data, side by side

In Spektrix, a dedicated fundraising interface runs from a shared customer database, giving development teams the tools and insights they need to identify future donors, nurture major supporters, and manage legacies and grants.

With customer loyalty and philanthropy just as vital as earned income to the success of non-profit arts organisations, this unified solution is transformative. Open the door to more personalised communications, connected reporting, and streamlined customer journeys across every touchpoint.

a desktop showcasing the purchase path on Spektrix user Two River Theater's website

Build sales, loyalty, and reattendance online

In Spektrix, inspire reattendance and regular giving with a choice of website solutions designed to drive success.

Whether you choose a branded, white label site or a fully integrated purchase pathway, you'll give customers the confidence to select seats, buy and redeem subscriptions, or pre-order concessions. Personalised upsell prompts, a choice of multibuys and packages, and tailored incentives give you all the tools you need to drive revenue online and at your box office counter.

a dotdigital email with two different options for dynamic content based on different customer tags

Fully branded, connected communications

Through Spektrix, dynamic email marketing is part of the solution - meaning you can tag and segment patrons, build lists and send personalised, high-impact emails from a single, supported interface. 

Create your own templates and email designs with a simple, drag-and-drop editor, integrated audience surveys, and automated advertising through Google, Facebook, and Instagram.

a report builder in Spektrix with a mouse dragging different criteria in to seamlessly access useful insights

At-a-glance insights, at your fingertips

Whatever you need to know about spending patterns, audience behaviours, or sales trends, it's easy to report on in Spektrix.

On top of a standard suite of 40+ reports, drag-and-drop filters make it simple to segment data and dig deep into reports. And if you need more, get in touch. We'll work with you to design and build custom reports, at no additional cost.

The complete solution for marketing, ticketing, fundraising, and CRM

AudienceView is well established as a ticketing partner for sports and arenas in America, and also works with a number of theatres and arts centres outside its US base.

Since its inception in 2007, Spektrix has been led by its CEO and co-founder, Michael Nabarro, a former lighting designer and theatre manager. Inspired by a belief that technology could serve the arts sector better, the company remains committed to providing outstanding technology, expert support, and consistent service for all its users. Every Spektrix user has access to all of the latest features at no additional charge, along with training, support, consultancy, and community events.

a large tree with deep roots digging into the ground, and different icons representing different artforms feeding into the roots

Synch your sales with major ticket retailers

Increase the visibility of your events across multiple major platforms, with off-plan ticket sales and promotion through retailers including Ticketmaster, See Tickets, TodayTix, and more.

Assign allocations across promoters, grant access via a simple API connection, and track sales live across every platform - giving you full control over customer relationships and data, while reaching the widest possible audience for your programme.

 

 

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SPEKTRIX - AUDIENCEVIEW

The key differences, at a glance

As a purpose-driven business, Spektrix is absolutely committed to the success of every organisation it works with. Its security, stability, and scale make it the trusted partner to an ever-growing community of arts leaders. And the quality of its technology, support, and training mean that once teams choose Spektrix, they stay with Spektrix - many users across the UK have been with the same provider for a decade or more, and migrations away from Spektrix are rare.

AudienceView offers powerful technology, although the lack of dedicated fundraising tools leaves a critical gap in its offer to charities and non-profits. With three tiers of service, Professional and Campus users lack access to certain functions, and many struggle with outdated systems unless they can find the budget to upgrade. And with an evolving business model and leadership, there's little guarantee that service, contracts, or system tools won't continue to change.

Spektrix

Dedicated to your long-term success

  • Founder-owned and managed, Spektrix is a purpose-driven business and certified B Corp, focused on supporting the cultural sector and its audiences.
  • Market-leading features include a dedicated fundraising interface and fully integrated digital marketing tools to drive reattendance and ever-closer relationships.
  • All-inclusive service fees include training, support, events, payment gateways, features and upgrades - with no in-house system administration required.
  • Choose from a range of approaches to design and build great online customer  journeys, based around the needs of your programme and audiences.
  • Users love the sense of community, knowing their priorities are shared with other users and that their needs are central to growth.

AudienceView

US-led arena and sports ticketing with a non-profit arm

  • AV offers three tiers of service for universities and colleges, non-profits, and for its leading commercial clients.
  • An impressive system for ticketing and user experience, strategy and reporting are limited by the lack of fully integrated fundraising or communications tools.
  • Most services are included, but there can be unexpected costs for upgrades or additional support, and many organisations employ a system administrator to manage complex tools.
  • AV Professional users connect to a simple white label purchasing site, with limited brand settings; only Unlimited users have access to a more customised purchase pathway.
  • Users praise the online resource base, training, and support, though lower-tier users face caps on support hours and service speed.

A GROWING COMMUNITY

More than 60 organisations have made the switch from AudienceView to Spektrix.

Curve logo, with the theatre name in front of an infinity symbol in red Edinburgh International Festival logo Norwich Theatre logo, with a block capital N on a black background Sheffield Theatres logo Hall for Cornwall logo, with the name written inside a brushed gold part-circle Marina Theatre Lowestoft written in navy blue block capitals Dublin_Theatre_Festival_Logo Royal Liverpool Philharmonic Orchestra written next to an orange curve resembling a bass clef Leeds Heritage Theatres logo, featuring a stylised letter H Mousetrap Theatre Projects logo, in bright blue and purple handwritten script Aberdeen Performing Arts logo Britten Pears Arts logo, written in black capitals with an orange vertical line linking the words Traverse Theatre logo, the name in white capitals on a light blue square Opera North logo Kilkenny Arts Festival logo, in bright orange with a symbol like acoustic waves Logo for CAST in Doncaster, stylised capitals in two tracks Regent's Park Open Air Theatre logo B:Music logo Birmingham, in a bold black font

USER REVIEWS

What do arts professionals say about Spektrix?

“The entire team at Spektrix rose to the challenge, and were honest and supportive and determined at every step of the way. It’s very comforting to know that kind of determination is behind you."
Emily Pratt, Fox Tucson Theatre
"It’s not just the ease of donation for people, it’s also, from our point of view, the ease of knowing who donated when and at what point in their customer journey. We’ve been able to start segmenting our audience massively on that information. It’s been invaluable in that sense."
Abbi Roberts, Mercury Theatre
“It’s reassuring ... We feel listened to. They’re professional and creative, working together as a team to find creative solutions to our problems.”
Jennifer Weihmann, Honens

Make the most of every feature

There's little value in having great features if you don't know how to make the most of them. Spektrix is designed and supported to meet the needs of arts organisations, and requires no technical system administration, html, or programming skill to maintain.

And if you do need guidance, expert support is on hand. With Spektrix, venue managers enjoy fast response times, unlimited guidance, and specialist teams offering strategic advice and best practice examples around websites, fundraising, partner integrations, reporting, and more.

a watering can surrounded by different icons representing different aspects of the Spektrix product pouring water on a ticket plant to symbolize growth

Freedom to build the right partnerships for you. 

Both AudienceView and Spektrix offer connections with many industry leading consultants and suppliers, including Activity Stream, Booking Protect, Digonex, Vatic, and many more. 

With close connections across the arts and entertainment sector, and regular appearances at industry events, Spektrix is continually working to grow and build on partnerships with the best possible suppliers. Hundreds of integrated tools, consultants, and web developers are listed in the Spektrix Partner Directory, helping users choose the right technology and expertise to suit their individual needs.

An open-access API and Zapier connection enables any potential partner to integrate with Spektrix, creating even more freedom for individual organisations to work with new suppliers. And a dedicated team are available to support integrations, showcase new possibilities, and work with you to find the best possible solutions for your needs.

a word cloud with different features that Spektrix users can access via our partner integrations like dynamic pricing, kiosks and dashboards

Ready to find out how Spektrix could help your arts organisation work better?

Give us a few details, and we'll get in touch to learn what you need from your CRM software.