5 min read
The case for rethinking your loyalty programme
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and...
Putting our purpose into action on behalf of the cultural sector
At Spektrix we’re always working on behalf of the arts and entertainment industry, inspired by the passionate, committed and creative people who lead the way in ticketing, marketing and fundraising roles. Our conversations with users drive the choices we make as we continually develop our system, our support offer, and the programme of events and services that help build connections across the Spektrix Community.
And, as the only ticketing provider to be certified as a B Corporation, we’re part of a global network of purpose-driven businesses prioritising the needs of their communities, staff teams, suppliers and the environment - all in an attempt to ensure that businesses are part of the solution to society’s problems, and not a cause of them.
Our stakeholders' success is our success, so we seek the best overall outcomes considering the impact on all of them - including ourselves, our team, clients, partners and suppliers
In practice:
We promote and share best practice across our team and Community, with resources like Building Blocks for Reopening helping arts professionals make the most of their CRM systems
During 2021, our team delivered over 600 hours of training to Spektrix users, alongside regular events and individual consultancy sessions, helping drive success in a challenging year
We're reviewing our approach to recruitment to create a more inclusive and equitable hiring process, and sharing our learnings in our 2021 resource, Rethinking Recruitment
We make it a priority to understand and support our colleagues, partners, users and the wider arts sector, in order to form a productive, constructive and positive community
In practice:
We're embracing hybrid working as a long-term approach for our whole workforce, supporting our team to balance the efficiency of technology with the creativity of face-to-face connection
In March 2020 we created the Ticket Converter Tool and made it available to the whole cultural sector, helping organisations retain 56% of the value of cancelled tickets
Our team of nine Mental Health First Aiders are trained to listen to, support and signpost colleagues to appropriate help if they're experiencing emotional distress
We are always striving to be a better version of ourselves as an organisation, as teams and as individuals
In practice:
We're working to improve our practice around diversity, equity and inclusion, through internal anti-racism action and collaborative experiments exploring new approaches to measuring and improving diversity
We're collaborating more closely across our UK and US-based teams, sharing ideas and best practice across our global community and international colleagues
We share our learnings with others through resources, case studies and best practice, like our recent work with Opera Holland Park to promote access across their communications and booking journey
“I founded Spektrix when I realised arts organisations needed to be better supported by technology when selling tickets and building relationships with audiences and donors. Since then we’ve continually refined our mission to recognise the vital role of the arts in the community, and to help the organisations we work with bring those benefits to the widest possible breadth of audiences. I’m proud that, in becoming a B Corp, Spektrix has made a lasting commitment to operating our business as a force for good.”
Mar 21, 2023 by Jennifer Sowinski Nemeth
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and...
Mar 13, 2023 by Eric Nelson
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
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Mar 6, 2023 by Katy Raines
Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's...