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Spektrix Values

Putting our purpose into action
on behalf of the cultural sector

We're part of a global movement using business as a force for good

At Spektrix we’re always working on behalf of the arts and entertainment industry, inspired by the passionate, committed and creative people who lead the way in ticketing, marketing and fundraising roles. Our conversations with users drive the choices we make as we continually develop our system, our support offer, and the program of events and services that help build connections across the Spektrix Community.

And, as the only ticketing provider to be certified as a B Corporation, we’re part of a global network of purpose-driven businesses prioritizing the needs of their communities, staff teams, suppliers and the environment - all in an attempt to ensure that businesses are part of the solution to society’s problems, and not a cause of them.

Spektrix B Impact Report

B Impact Report 2021-22

Certified B Corporation

Spektrix Company Values


Our stakeholders' success is our success, so we seek the best overall outcomes considering the impact on all of them - including ourselves, our team, clients, partners and suppliers

In practice:

  • We promote and share best practice across our team and Community, with resources like Building Blocks for Reopening helping arts professionals make the most of their CRM systems

  • During 2021, our team delivered over 600 hours of training to Spektrix users, alongside regular events and individual consultancy sessions, helping drive success in a challenging year

  • We're reviewing our approach to recruitment to create a more inclusive and equitable hiring process, and sharing our learnings in our 2021 resource, Rethinking Recruitment

Woman reads


We make it a priority to understand and support our colleagues, partners, users and the wider arts sector, in order to form a productive, constructive and positive community

In practice:

  • We're embracing hybrid working as a long-term approach for our whole workforce, supporting our team to balance the efficiency of technology with the creativity of face-to-face connection

  • In March 2020 we created the Ticket Converter Tool and made it available to the whole cultural sector, helping organizations retain 56% of the value of cancelled tickets

  • Our team of nine Mental Health First Aiders are trained to listen to, support and signpost colleagues to appropriate help if they're experiencing emotional distress



We are always striving to be a better version of ourselves as an organization, as teams and as individuals

In practice:

  • We're working to improve our practice around diversity, equity and inclusion, through internal anti-racism action and collaborative experiments exploring new approaches to measuring and improving diversity

  • We're collaborating more closely across our UK and US-based teams, sharing ideas and best practice across our global community and international colleagues

  • We share our learnings with others through resources, case studies and best practice, like our work with Opera Holland Park to promote access across their communications and booking journey

UK and US team members together at a conference exhibit booth
Michael Nabarro square
“I founded Spektrix when I realised arts organisations needed to be better supported by technology when selling tickets and building relationships with audiences and donors. Since then we’ve continually refined our mission to recognise the vital role of the arts in the community, and to help the organisations we work with bring those benefits to the widest possible breadth of audiences. I’m proud that, in becoming a B Corp, Spektrix has made a lasting commitment to operating our business as a force for good.”
Michael Nabarro
Spektrix CEO and Co-Founder

Inspiration, Insights and Ideas

8 min read
An Update on Spektrix Team Demographics: 2023

Data on the diversity of our team, management and board in 2023, and our work to build a more inclusive workplace over the last 15 months.

In July 2020 and...

5 min read
Creating great pre- and post-event emails: Our best ideas and examples

Pre- and post-event emails don’t only share information. The best examples help you meet your objectives, drive revenue and build better audience relationships.

4 min read
Arts Marketing Incentives to Excite Every Patron

Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter who they...