The case for rethinking your loyalty programme
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
Thoughts from Spektrix
The Future of Customer Loyalty: Using data to inform your planning
Eric Nelson Monday 13 March 2023
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023
Katy Raines Monday 6 March 2023
Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's social challenges?
Loyalty, Frequency, Affinity: Future-focussed arts marketing ideas
Andrew McIntyre Wednesday 1 March 2023
We build elaborate arts marketing plans focussed on just 20% of attendees. How can we engage the other 80%?
Meeting Our Audiences Where They Are: Flexible Ticket Models
Rani Haywood Monday 27 February 2023
Performing arts organisations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.
The Future of Audience Loyalty: Your questions answered
Bryony Bell Thursday 23 February 2023
Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...
Community and Connection at Spektrix Hubs
Brooke Gallagher Wednesday 14 December 2022
We caught up with Brooke Gallagher, Head of Community and Events, about the in-person experience at Spektrix Hubs in Chicago and New York and why she...
Building Audience Loyalty: Insight from Capacity Interactive Boot Camp
Tom Nolan Thursday 8 December 2022
Take a cue from case studies and new data to make the most of your approach to loyalty.
6 Things I Learned My First Time at Capacity Interactive Boot Camp
Emily Bacal Friday 11 November 2022
Hybrid conferences in 2022: connecting failure with success, reframing goals to support change, centering accessibility, and dog GIFs.
Create your own story arc for fundraising conversations
Kel Haney Monday 8 August 2022
A guest post by Kel Haney, Senior Consultant at Donorly. Kel introduces her method for shifting fundraising conversations from transactional moments...
Spektrix UK Hubs: Enriching connections across the cultural sector
Brooke Gallagher Monday 8 August 2022
In summer 2022, Spektrix users in the UK and Ireland were invited to Spektrix Hubs - our first full series of in-person events since Covid-19. This...
Creating great ticket booking experiences for arts audiences online
Nina Primeraki Monday 8 August 2022
Audience members want to book theatre, music and event tickets online. But more than a transaction, your website’s often their first experience of...