Dynamic Pricing and Audience Loyalty
Spektrix partner TRG Arts shares their thoughts on how a dynamic pricing strategy can support audience loyalty.
Inspiration, Insights and Ideas
Set Ticket Prices with Confidence: The Benefits of Dynamic Pricing
Tom Nolan Wednesday 27 September 2023
In this series, Spektrix demystifies and unpacks the benefits of dynamic pricing for the arts to help leaders make informed decisions.
How a Great Audience Experience Builds Multiple Streams of Income
Karrim McMillan Tuesday 19 September 2023
How to build multiple streams of income across your theatre or arts centre through a cross-departmental approach to audience experience.
The Benefits of a Collaborative Marketing, Ticketing & Fundraising CRM
Holden Wertheimer-Meier Tuesday 22 August 2023
By sharing targets, campaigns, and software across teams, performing arts organisations can increase revenue and build efficiencies.
The Value of the Support Page to Increase Online Donations
Miriam Wright Monday 21 August 2023
Understand the value of your website’s Support Page in your fundraising initiatives, and leverage our online spaces to drive donations.
How to Successfully Launch Your New Arts Website
Stephanie Beasse Thursday 10 August 2023
Spektrix web partners, Plank, share 7 must-do ideas for a successful website launch so you can confidently open your digital curtains.
Bringing Content Marketing Strategy into Performance Arts Marketing
Melissa Ragsdale Wednesday 9 August 2023
Content marketing offers countless opportunities to build up your community. Explore why and how to apply it in performance arts marketing.
Why an inclusive culture is key to hiring and retaining great teams
Bryony Bell Monday 7 August 2023
Diverse recruitment is good for everyone. So how do you create an inclusive culture and share it with great candidates outside the arts sector?
4 Theatre Marketing Emails You Should be Automating
Matt Akers Wednesday 2 August 2023
Take theatre marketing to the next level. Increase efficiency while building audiences and revenue by automating these four emails.
Drive Revenue with Your Theatre Marketing Plan Template
Janie Dickerson Wednesday 2 August 2023
Launch effective campaigns that grow your revenue and demonstrate value with this customisable theatre marketing plan template.
Nonprofit Fundraising Ideas: Four Tips to Drive Collaboration
Jordan Fisher Friday 30 June 2023
Four strategies for getting your entire team on board to achieve nonprofit fundraising goals, plus exercises you can take back to your team.
Box Office Operations today: Driving reattendance and revenue
Rachael Norris Tuesday 13 June 2023
Rather than just processing transactions, get your team to think like salespeople - and reap the rewards of upselling and increasing loyalty.