An Update on Spektrix Team Demographics: 2023
Data on the diversity of our team, management and board in 2023, and our work to build a more inclusive workplace over the last 15 months.
Inspiration, Insights and Ideas
Creating great pre- and post-event emails: Our best ideas and examples
Matt Akers Tuesday 2 May 2023
Pre- and post-event emails don’t only share information. The best examples help you meet your objectives, drive revenue and build better audience...
Arts Marketing Incentives to Excite Every Patron
Spektrix Tuesday 18 April 2023
Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter...
Arts Marketing 101: Audience Segmentation Models
Spektrix Wednesday 12 April 2023
Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.
Meeting Audience Needs: Driving loyalty with the right value proposition
Robin Cantrill-Fenwick Wednesday 5 April 2023
The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...
Actionable Strategies for Building Audience Loyalty
Jane Whitty Monday 3 April 2023
Audience loyalty drivers are changing as behaviour and expectations shift. Actionable, low-investment strategies can deepen loyalty and cultivate new...
How Spektrix supports flexible engineering careers
Lexi Messenger Tuesday 28 March 2023
Ahead of this spring's Reframe: Women in Tech and Womenhack conference, Spektrix engineers reflect on the benefits of a flexible and caring workplace.
The case for rethinking your audience loyalty programme
Jennifer Sowinski Nemeth Tuesday 21 March 2023
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
The Future of Customer Loyalty: Using data to inform your planning
Eric Nelson Monday 13 March 2023
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023
Katy Raines Monday 6 March 2023
Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's social challenges?
Loyalty, Frequency, Affinity: Future-focussed arts marketing ideas
Andrew McIntyre Wednesday 1 March 2023
We build elaborate arts marketing plans focussed on just 20% of attendees. How can we engage the other 80%?
Meeting Our Audiences Where They Are: Flexible Ticket Models
Rani Haywood Monday 27 February 2023
Performing arts organisations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.