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Inspiration, Insights and Ideas

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Great British Summer Savings: VAT relief with Spektrix

UK families received welcome news with the 21 May announcement of the Great British Summer Savings: Family Activities VAT Relief scheme. By temporarily reducing VAT from 20% to 5% on some goods and services for children and families, the government...

Event Email Marketing Automation: A peer-to-peer guide to getting started

Not certain where to start with email marketing automation for your events? Team members from Capital Theatres share practical advice for building...

Ticketing Fraud Detection: What to monitor and measure to protect against payment fraud

Anyone selling goods or services online runs the risk of experiencing payment fraud – and of course, that’s true for arts, culture, and events...

Types of Payment Fraud in Ticketing and Beyond

What exactly are we talking about when we talk about fraud?

In the ticketing and live events sector, there’s a wide range of fraudulent activity that...

Risk v Friction: Finding the balance in payment fraud risk management

There’s no one-size-fits-all solution to managing payment fraud in your theatre, museum, or arts centre. 

Clearer Pricing, Stronger Trust: Navigating CMA guidance on price transparency for ticket fees

Ticketing isn’t just a transaction. For arts and cultural organisations, it’s the beginning of a relationship — and the experience you create in...

Building High Performance Teams in Arts, Culture and Entertainment

Building high performance teams in arts, culture, and events is often talked about as a leadership problem, but in my experience it’s more often a...

Employee Retention for Arts & Events: Reward and retain great people

Across the arts, culture, and live events sector, a familiar narrative has taken hold: teams are stretched, workers are burned out, and the most...

How to Prioritise Your Work in the Arts: Make decisions that matter

Leadership in arts and culture is defined by competing priorities. Decisions affect audiences, staff, communities, and financial health, often all at...

A best practice guide for recruitment to CRM roles

Practical tips and inspiration for arts leaders recruiting to customer and donor relationship management roles in the cultural sector.

5 Theatre Marketing Strategies to Increase Revenue

Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.

Ready for a New or Improved Arts Non-profit Website? Here’s How to Get Started

A great arts non-profit website delivers a smooth experience that makes it easy for your audience members to buy tickets, make donations, and get...