Ticket Sales Dashboard

See the latest trends for your region and artform, based on data from 450+ organisations across the culture and entertainment sector

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Ticket sales in October were 98.1% of 2019 levels
Exterior of a theater building 2019

The Spektrix Ticket Sales dashboard is designed to help you benchmark your sales against current sector-wide booking patterns, updated every month to track recovery across the arts industry.

Throughout this dashboard we're looking at the number of tickets sold, not the value of those tickets. That means we're comparing how many tickets, in total, were bought and paid for in 2022, compared to the same month in 2019. 

  • Overall the trend in 2022 has been a positive one, with ticket sales gradually improving over the year towards 2019 levels.
  • In January 2022 ticket sales were down by 28%, whereas overall for the year up to September, they were down by 11%.
Where does our data come from?
How to read this data
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How do ticket sales in 2022 compare to 2019?

How does the number of tickets sold each month compare to pre-pandemic levels - and can we see trends emerging?

Each bar shows the number of tickets sold in 2022 as a percentage of the same month in 2019.
Hover over the chart for more detail.

  • Over the course of the year, the gap in sales between 2022 and 2019 has been gradually closing.
  • The last months of the year generally see the highest volume of ticket sales. Revisit this dashboard each month to see how sales this winter compare to those in 2019.

UK and Ireland

Both May and October have seen ticket sales reach very near 2019 levels, and in August ticket sales surpassed pre-pandemic levels for the first time.

US and Canada

Ticket sales approached 2019 levels earlier this autumn. Although they dipped slightly in October, the trend across the year remains one of gradual improvement.

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In October, how did ticket sales compare across different genres or artforms?

Ticket sales patterns vary for different types of organisation within the cultural sector. Last month, were ticket sales for each business type up or down, as a percentage of the same month in 2019?

Each row shows the number of tickets sold in 2022 as a percentage of the same month in 2019. 
Hover over the chart for more detail.

  • In October ticket sales outperformed 2019 for a number of business types.
  • Producing Venues saw the biggest uplift, selling 6.6% more tickets in October 2022 than in the same month of 2019.
  • For organisations focussed on Performing Arts & Education, recovery was slower in October - ticket sales were 26.5% lower than pre-pandemic levels.
Where's my organisation?
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Driving ticket sales at your organisation

Inspiration and ideas to help you bring audiences back and rebuild loyalty, using customer insight from your CRM system to understand behaviours and drive improvement.

Resources from Spektrix

From our partners

Learn more about audience spending and booking behaviours from our partners. Find these and hundreds of other web developers, software providers, data analysts and consultants on the Spektrix Partner Directory.

Audience Agency logo
The Audience Agency
How audiences' spending and attendance habits have changed
the insights alliance consists of indigo, baker richards, and one further
Insights Alliance
Missing Audiences Webinar
TRG Arts + Purple Seven
TRG Arts & Purple Seven
Covid-19 Sector Benchmark Insight Report
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About the Ticket Sales Dashboard

 

Where does our data come from?

Spektrix works with over 600 arts and entertainment organisations across the UK, Ireland, US and Canada. Our Ticket Sales Dashboard includes real sales data from the vast majority of our users, meaning our figures are based on what we believe to be the most comprehensive dataset of its kind in the cultural sector.

  • We’re comparing 2022 to 2019 because of the interruption to ticket sales caused by the Covid-19 pandemic beginning in 2020.
  • Our data is based on the date of transaction, rather than event date. Tickets that were subsequently returned are included in the data, as they’re still representative of customer behaviour at the point of booking.
  • We’ve included data from all organisations currently using Spektrix, for which we have data from both 2019 and 2022 (457 organisations in total). 
  • Months are all calendar months, and may therefore be impacted by one-off events or days of the week - for example, January 2019 contained four weekends, whereas January 2022 contained five. 
Read a full description of our data

Presenting the data

All three charts use the same key, which shows negative figures in orange and positive figures in blue. This colour contrast has been chosen to be visible to as many viewers as possible, including people with colour blindness or other visual impairments. Similarly, blue has been chosen to represent positive numbers because it enables more people to distinguish between different shades or scales.


If you struggle to access the information on this page, please get in touch and we’ll be happy to talk you through our findings or explore how we can better meet your needs.