Ticket Sales Dashboard
See the latest trends for your region and artform, based on data from 460 organisations across the culture and entertainment sector
Ticket sales in February were 5% lower in 2023 than in 2019.
The Spektrix Ticket Sales dashboard is designed to help you benchmark your sales against current sector-wide booking patterns, updated every month to track recovery across the arts industry.
Throughout this dashboard we're looking at the number of tickets sold, not the value of those tickets. That means we're comparing how many tickets, in total, were bought and paid for in 2023, compared to the same month in 2019.
- The 2023-2019 sales deficit we saw in January has decreased in February from 10% to 5%.
- Year on year sales recovery remains the same as last month, holding at 92% of 2019 levels over the course of the previous 12 months.
All of our charts share the same key, making it easy for you to compare numbers across the dashboard.
Bars in orange show that sales in 2022 are lower than the same month in 2019.
Bars in blue show that sales in 2022 are higher than the same month in 2019.
How do ticket sales in 2023 compare to 2019?
How does the number of tickets sold each month compare to pre-pandemic levels - and can we see trends emerging?
Each bar shows the number of tickets sold in 2022-2023 as a percentage of the same month in 2019.
Hover over the chart for more detail.
We are now working with a rolling 12 months of data. We’re continuing to use 2019 data as a benchmark for comparison, both for sales in 2023 and 2022. That allows us to compare recent activity with pre-pandemic levels.
Throughout 2022, we saw a continuous pattern of recovery. In January 2023 we saw a small drop in that recovery, but the gap in ticket sales has begun to close again in February.
Overall sales in the previous rolling 12 months sit at 92% of sales in the calendar year 2019.
UK and Ireland
The UK and Ireland have seen February’s ticket sales reach 95% of equivalent sales in February 2019.
US and Canada
February 2023 sales are sitting at 90% of February 2019 levels. This is a marked improvement on January’s deficit.
In February, how did ticket sales compare across different genres or artforms?
Ticket sales patterns vary for different types of organisation within the cultural sector. Last month, were ticket sales for each business type up or down, as a percentage of the same month in 2019?
Festivals continue to see the biggest uplift, with 26% more tickets being sold in February 2023 than in the same month in 2019. Community venues and Receiving & Presenting Venues have also slightly exceeded February 2019 sales in February 2023.
All other listed business types are sitting below pre-pandemic levels.
Where's my organisation?
The chart shows individual rows for artforms in which 10 or more organisations have sold sufficient tickets, using Spektrix, in the relevant months of 2019 and 2022.
To maintain anonymity, all other organisations are grouped into the 'Other' column. These groupings may change month by month (for example, many festivals sell tickets only during the spring and early summer)
Below is a full list of the artform groupings we use. If you're a Spektrix user and you'd like to know which group you're in, please contact us.
Performing Arts & Education
Receiving & Presenting Venue
Touring Producing Company
Performing Arts Houston
Beating the Benchmarks
Driving sales and donations with an affordable membership programme for the performing arts
Wolverhampton Grand Theatre
Beating the Benchmarks
Putting community at the heart of theatre marketing through a long-term outreach strategy.
From our partners
Learn more about audience spending and booking behaviours from our partners. Find these and hundreds of other web developers, software providers, data analysts and consultants on the Spektrix Partner Directory.
About the Ticket Sales Dashboard
Where does our data come from?
Spektrix works with over 600 arts and entertainment organisations across the UK, Ireland, US and Canada. Our Ticket Sales Dashboard includes real sales data from the vast majority of our users, meaning our figures are based on what we believe to be the most comprehensive dataset of its kind in the cultural sector.
- We’re comparing 2022/23 to 2019 because of the interruption to ticket sales caused by the Covid-19 pandemic beginning in 2020.
- Our data is based on the date of transaction, rather than event date. Tickets that were subsequently returned are included in the data, as they’re still representative of customer behaviour at the point of booking.
- We’ve included data from all organisations currently using Spektrix, for which we have data from both 2019 and 2022/23 (447 organisations in total).
- Months are all calendar months, and may therefore be impacted by one-off events or days of the week - for example, January 2019 contained four weekends, whereas January 2022 contained five.
Data used on the Spektrix Ticket Sales dashboard is intended to allow for analysis of how many tickets were sold according to the month and year in which the sale took place.
Only ticket sales (not sales of merchandise, memberships, subscriptions etc) are included in the data. Tickets are shown against the date of purchase; complimentary tickets are not included, but any tickets that were subsequently returned are shown. The purpose of this data is to look at customer intent at the time of purchase, and not at the impact of cancellations which are less in their control.
Spektrix gives users the option to include certain events in metrics, and exclude others. That improves reporting by excluding add-ons like car parking, pre-show talks or dining which are technically classed as separate events by the system. Only events which users have set as ‘Included in Metrics’ are used in this analysis. This isn’t a perfect filter, as different users will have different approaches to which events they do and don’t include in the metrics.
Organisations are only included in the analysis if they sold tickets for the month of comparison in both 2019 and 2022/23. This means that users which closed down or left Spektrix in 2020 or later are not included even if they saw sales in 2019; and that brand new venues (or those who moved to Spektrix without importing historic data) are not included even if they saw sales in 2022/23. This may mean that seasonal clients (e.g. festivals which run every two years) are excluded from certain months/years, and that some 2019 sales may have been processed in systems other than Spektrix.
Months are all calendar months, i.e. August means 1-31 August 2022 or 1-31 August 2019. This may affect certain months disproportionately due to annual events happening on different days of the year. For instance, there were five weekends in January 2022 and only four in January 2019.
Presenting the data
All three charts use the same key, which shows negative figures in orange and positive figures in blue. This colour contrast has been chosen to be visible to as many viewers as possible, including people with colour blindness or other visual impairments. Similarly, blue has been chosen to represent positive numbers because it enables more people to distinguish between different shades or scales.
If you struggle to access the information on this page, please get in touch and we’ll be happy to talk you through our findings or explore how we can better meet your needs.