Ticket Sales Dashboard
See the latest trends for your region and artform, based on data from 450 organisations across the culture and entertainment sector
Ticket sales in December were equal to 2019 levels
The Spektrix Ticket Sales dashboard is designed to help you benchmark your sales against current sector-wide booking patterns, updated every month to track recovery across the arts industry.
Throughout this dashboard we're looking at the number of tickets sold, not the value of those tickets. That means we're comparing how many tickets, in total, were bought and paid for in 2022, compared to the same month in 2019.
- During December, global ticket sales equalled 2019 levels.
With a whole year's data now in place for 2022, we can also consider some year-on-year comparisons.
- Ticket sales for the entire year were 90% of 2019 levels.
- The upward trajectory in ticket sales recovery continued right through 2022, from January to December.
We have made a change to the way we’re processing data to produce the Ticket Sales Dashboard. Read more.
All of our charts share the same key, making it easy for you to compare numbers across the dashboard.
Bars in orange show that sales in 2022 are lower than the same month in 2019.
Bars in blue show that sales in 2022 are higher than the same month in 2019.
How do ticket sales in 2022 compare to 2019?
How does the number of tickets sold each month compare to pre-pandemic levels - and can we see trends emerging?
Each bar shows the number of tickets sold in 2022 as a percentage of the same month in 2019.
Hover over the chart for more detail.
Although the journey has not been without its ups and downs, we’ve seen a gradual closing of the gap between sales in 2022 and sales in 2019. All told, total ticket sales for 2022 closed at 90% of 2019 levels.
UK and Ireland
The positive trajectory of sales in 2022 continued to the end of the year, with ticket purchases in November only 0.1% below sales for 2019. December 2022 has seen 1.6% growth on the equivalent month in 2019.
Overall the UK and Ireland ended 2022 with year-on-year sales sitting at 91.6% of 2019. This is a substantial increase from January 2022, when ticket sales were 22% down.
US and Canada
The road to recovery was a bumpy, but overall upward, one for the US and Canada in 2022. In the final five months of the year, ticket sales averaged over 90% of 2019 levels for the same period, and overall the trend has been a positive one with the gap in ticket sales gradually closing over the course of the year.
Overall the US and Canada ended 2022 with year-on-year sales sitting at 82% of 2019. This is a substantial increase from January 2022, when ticket sales showed a deficit of almost 50%.
How we've changed the way we process this data
We have made a change to the way we’re processing data to produce the Ticket Sales Dashboard.
Data for late 2019 was unhelpfully impacted by event cancellations in spring 2020. By adjusting the range of transactions we included, we have built a more meaningful picture of year-on-year recovery.
With these adjustments in place, the general trend is still one of continual improvement throughout 2022. However, we now see November’s global ticket sales sitting close to 100% of 2019 levels, rather than exceeding them.
You can read a full description of where our data comes from here.
In December, how did ticket sales compare across different genres or artforms?
Ticket sales patterns vary for different types of organisation within the cultural sector. Last month, were ticket sales for each business type up or down, as a percentage of the same month in 2019?
Each row shows the number of tickets sold in 2022 as a percentage of the same month in 2019.
Hover over the chart for more detail.
- Receiving & Presenting Venues saw the biggest uplift last month, with 6% more tickets being sold in December 2022 than in the same month in 2019.
- Producing Venues also saw an increase of 2% compared to December 2019.
- All other listed business types are sitting below pre-pandemic levels.
Where's my organisation?
The chart shows individual rows for artforms in which 10 or more organisations have sold sufficient tickets, using Spektrix, in the relevant months of 2019 and 2022.
To maintain anonymity, all other organisations are grouped into the 'Other' column. These groupings may change month by month (for example, many festivals sell tickets only during the spring and early summer)
Below is a full list of the artform groupings we use. If you're a Spektrix user and you'd like to know which group you're in, please contact us.
Performing Arts & Education
Receiving & Presenting Venue
Touring Producing Company
Performing Arts Houston
Beating the Benchmarks
Driving sales and donations with an affordable membership programme for the performing arts
Wolverhampton Grand Theatre
Beating the Benchmarks
Putting community at the heart of theatre marketing through a long-term outreach strategy.
From our partners
Learn more about audience spending and booking behaviours from our partners. Find these and hundreds of other web developers, software providers, data analysts and consultants on the Spektrix Partner Directory.
About the Ticket Sales Dashboard
Where does our data come from?
Spektrix works with over 600 arts and entertainment organisations across the UK, Ireland, US and Canada. Our Ticket Sales Dashboard includes real sales data from the vast majority of our users, meaning our figures are based on what we believe to be the most comprehensive dataset of its kind in the cultural sector.
- We’re comparing 2022 to 2019 because of the interruption to ticket sales caused by the Covid-19 pandemic beginning in 2020.
- Our data is based on the date of transaction, rather than event date. Tickets that were subsequently returned are included in the data, as they’re still representative of customer behaviour at the point of booking.
- We’ve included data from all organisations currently using Spektrix, for which we have data from both 2019 and 2022 (447 organisations in total).
- Months are all calendar months, and may therefore be impacted by one-off events or days of the week - for example, January 2019 contained four weekends, whereas January 2022 contained five.
Data used on the Spektrix Ticket Sales dashboard is intended to allow for analysis of how many tickets were sold according to the month and year in which the sale took place.
Only ticket sales (not sales of merchandise, memberships, subscriptions etc) are included in the data. Tickets are shown against the date of purchase; complimentary tickets are not included, but any tickets that were subsequently returned are shown. The purpose of this data is to look at customer intent at the time of purchase, and not at the impact of cancellations which are less in their control.
Spektrix gives users the option to include certain events in metrics, and exclude others. That improves reporting by excluding add-ons like car parking, pre-show talks or dining which are technically classed as separate events by the system. Only events which users have set as ‘Included in Metrics’ are used in this analysis. This isn’t a perfect filter, as different users will have different approaches to which events they do and don’t include in the metrics.
Organisations are only included in the analysis if they sold tickets for the month of comparison in both 2019 and 2022. This means that users which closed down or left Spektrix in 2020 or later are not included even if they saw sales in 2019; and that brand new venues (or those who moved to Spektrix without importing historic data) are not included even if they saw sales in 2022. This may mean that seasonal clients (e.g. festivals which run every two years) are excluded from certain months/years, and that some 2019 sales may have been processed in systems other than Spektrix.
Months are all calendar months, i.e. August means 1-31 August 2022 or 1-31 August 2019. This may affect certain months disproportionately due to annual events happening on different days of the year. For instance, there were five weekends in January 2022 and only four in January 2019.
Presenting the data
All three charts use the same key, which shows negative figures in orange and positive figures in blue. This colour contrast has been chosen to be visible to as many viewers as possible, including people with colour blindness or other visual impairments. Similarly, blue has been chosen to represent positive numbers because it enables more people to distinguish between different shades or scales.
If you struggle to access the information on this page, please get in touch and we’ll be happy to talk you through our findings or explore how we can better meet your needs.