Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a CRM strategy that’s key to bringing audiences back to live events. As the sector begins to reopen,...
With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...
Think back to last season. Chances are a good portion of the organization’s marketing budget and staff time went toward bringing new patrons — if not...
The core of any organization’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...
The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...
