Building Blocks for Reopening: Reopening and going on sale

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a CRM strategy that’s key to bringing audiences back to live events. As the sector begins to reopen,...

Optimize your Theatre Marketing Plan for 2020

With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...

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How to Create Arts Marketing Campaigns That Drive Up Retention

Think back to last season. Chances are a good portion of the organization’s marketing budget and staff time went toward bringing new patrons — if not...

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CRM Segmentation for Arts Marketers: Begin at the Box Office

The core of any organization’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

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Four Arts Fundraising Strategies that Drive Donations

The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...

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How Theaters can increase Ticket Sales from Email Marketing

On average, email marketing campaigns return $38 for every $1 spent. In the right hands, email marketing campaigns can lead to significant increases...

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How to create a Theatre Marketing Plan that drives up Revenue

About 40% of marketers say proving their strategies create a return on their investment is a top challenge, according to HubSpot. To make sure...

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Five Theatre Marketing Strategies that help increase Revenue

There’s an art to stretching time and budgets, and arts marketers know it all too well. With constrained resources and countless items on their...

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How to Increase Ticket Sales for Nonprofit Theaters

More sales happen online than anywhere else – including sales for the performing arts. Among the organizations we work with, Spektrix has observed...

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How Two River Reversed Declining Subscriptions and Increased Donations

Performing arts patrons might be more loyal than ever, but their expectations on how to show their patron loyalty are shifting. The modern...

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