Royal Scottish National Orchestra violins section, majority women in black dress

Optimise your Theatre Marketing Plan for 2020

With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new decade. Whether marketers are at the start or in the middle of their fiscal year, the new year is an...

How to Create Arts Marketing Campaigns That Drive Up Retention

Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...

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CRM Segmentation for Arts Marketers: Begin at the Box Office

The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

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Four Arts Fundraising Strategies that Drive Donations

The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...

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How Theatres can increase Ticket Sales from Email Marketing

On average, email marketing campaigns return £38 for every £1 spent. In the right hands, email marketing campaigns can lead to significant increases...

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Create a Theatre Marketing Plan That Drives Revenue

About 40% of marketers say proving their strategies create a return on their investment is a top challenge, according to HubSpot. Performing arts...

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5 Theatre Marketing Strategies to Increase Revenue

There’s an art to stretching time and budgets, and arts marketers know it all too well. With constrained resources and countless items on their...

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How to Increase Ticket Sales for Non-profit Theatres

More sales happen online than anywhere else – including sales for the performing arts. Among the organisations we work with, Spektrix has observed...

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How Two River Reversed Declining Subscriptions and Increased Donations

Performing arts patrons might be more loyal than ever, but their expectations on how to show their patron loyalty are shifting. The modern...

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