Dynamic Pricing: Double the Income, or a Double-Edged Sword?
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Inspiration, Insights and Ideas
Partners
The Internal Case for Dynamic Pricing
Billy Fluck Monday 6 November 2023
Get your team on board for a responsive pricing strategy by addressing concerns and helping to understand the advantages of dynamic pricing.
Championing Dynamic Pricing to Your Audience
Sarah Frost Monday 6 November 2023
Are you afraid that your audience will reject dynamic pricing? You have the power to support your customers and help them embrace it.
Get to Know Your Audience: How to Use Data to Build a Dynamic Pricing Model
Rebecca Kirby Thursday 26 October 2023
As you plan out how to build a dynamic pricing model in your box office, keep your audience at the centre of your decision-making process.
Dynamic Pricing and Audience Loyalty
Spektrix partner TRG Arts shares their thoughts on how a dynamic pricing strategy can support audience loyalty.
Set Ticket Prices with Confidence: The Benefits of Dynamic Pricing
Tom Nolan Wednesday 27 September 2023
In this series, Spektrix demystifies and unpacks the benefits of dynamic pricing for the arts to help leaders make informed decisions.
How to Successfully Launch Your New Arts Website
Stephanie Beasse Thursday 10 August 2023
Spektrix web partners, Plank, share 7 must-do ideas for a successful website launch so you can confidently open your digital curtains.
Meeting Audience Needs: Drive loyalty with the right value proposition
The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...
Actionable Strategies for Building Audience Loyalty
Audience loyalty drivers are changing as behaviour and expectations shift. Actionable, low-investment strategies can deepen loyalty and cultivate new...
The case for rethinking your audience loyalty programme
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
The Future of Customer Loyalty: Using data to inform your planning
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023
Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's social challenges?