Thoughts from Spektrix

Royal Scottish National Orchestra violins section, majority women in black dress

Marketing, Ticketing & Sales

The case for rethinking your audience loyalty programme

Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.

The Future of Customer Loyalty: Using data to inform your planning

The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.

Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023

Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's social challenges?

Loyalty, Frequency, Affinity: Future-focussed arts marketing ideas

We build elaborate arts marketing plans focussed on just 20% of attendees. How can we engage the other 80%?

Meeting Our Audiences Where They Are: Flexible Ticket Models

Performing arts organisations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.

The Future of Audience Loyalty: Your questions answered

Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...

Building Audience Loyalty: Insight from Capacity Interactive Boot Camp

Take a cue from case studies and new data to make the most of your approach to loyalty.

6 Things I Learned My First Time at Capacity Interactive Boot Camp

Hybrid conferences in 2022: connecting failure with success, reframing goals to support change, centering accessibility, and dog GIFs.

How to Measure Email Engagement After New Apple Mail Privacy Settings

Later today, Apple will add new privacy settings to iOS 15 for iPhone and iPad, and will later roll them out to MacOS Monterey for desktops and...

Building Blocks for Reopening: Keeping Audiences and Donors Warm

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...

Building Blocks for Reopening: Reopening and Going on Sale

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...

Building Blocks for Reopening: Preparing to go on Sale

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...