Royal Scottish National Orchestra violins section, majority women in black dress

Building Audience Loyalty: Insight from Capacity Interactive Boot Camp

Take a cue from case studies and new data to make the most of your approach to loyalty.

How to Improve Loyalty and Power Sales with Email Automation

We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximise revenue, improve loyalty, and drive...

Using Spektrix to increase your Secondary Spend

There’s more to sell than tickets…

The main source of earned income for most arts organisations is from ticket sales made at the box office or on...

How to Get the Most out of Gift Aid

Gift Aid is a widely recognised ‘brand’, letting UK-based charities claim back 25p from every £1 donated. It’s now a no-brainer for any registered...