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Inspiration, Insights and Ideas

Marketing, Ticketing & Sales

How a Great Audience Experience Builds Multiple Streams of Income

How to build multiple streams of income across your theater or arts center through a cross-departmental approach to audience experience.

The Benefits of a Collaborative Marketing, Ticketing & Fundraising CRM

By sharing targets, campaigns, and software across teams, performing arts organizations can increase revenue and build efficiencies.

How to Successfully Launch Your New Arts Website

Spektrix web partners, Plank, share 7 must-do ideas for a successful website launch so you can confidently open your digital curtains.

Bringing Content Marketing Strategy into Performance Arts Marketing

Content marketing offers countless opportunities to build up your community. Explore why and how to apply it in performance arts marketing.

4 Theatre Marketing Emails You Should be Automating

Take theatre marketing to the next level. Increase efficiency while building audiences and revenue by automating these four emails.

Drive Revenue with Your Theatre Marketing Plan Template

Launch effective campaigns that grow your revenue and demonstrate value with this customizable theatre marketing plan template. 

Nonprofit Fundraising Ideas: Four tips to drive collaboration

Four strategies for getting your entire team on board to achieve nonprofit fundraising goals, plus exercises you can take back to your team.

Box Office Operations today: Driving reattendance and revenue

Rather than just processing transactions, get your team to think like salespeople - and reap the rewards of upselling and increasing loyalty. 

Box Office Operations today: How clean data impacts patron experience

As ticket sales move online, data becomes ever more central to the quality of your communications, your welcome and your reporting.

Digital Fundraising Strategy: Segmenting for Success

Create a cohesive customer experience from your first appeal to your end-of-year thank you with segmentation and branding strategies.

Creating great pre- and post-event emails: Our best ideas and examples

Pre- and post-event emails don’t only share information. The best examples help you meet your objectives, drive revenue and build better audience...

Arts Marketing Incentives to Excite Every Patron

Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter...