The case for rethinking your loyalty program
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
Thoughts from Spektrix
Marketing, Ticketing & Sales
The Future of Customer Loyalty: Using data to inform your planning
Eric Nelson Monday 13 March 2023
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023
Katy Raines Monday 6 March 2023
Traditional 'loyal attenders' aren't returning post-COVID. How do we redefine what loyalty means in the face of today's social challenges?
Loyalty, Frequency, Affinity: Future-focused arts marketing ideas
Andrew McIntyre Wednesday 1 March 2023
We build elaborate arts marketing plans focused on just 20% of attendees. How can we engage the other 80%?
Meeting Our Audiences Where They Are: Flexible Ticket Models
Rani Haywood Monday 27 February 2023
Performing arts organizations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.
The Future of Audience Loyalty: Your questions answered
Bryony Bell Thursday 23 February 2023
Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...
Building Audience Loyalty: Insight from Capacity Interactive Boot Camp
Tom Nolan Thursday 8 December 2022
Take a cue from case studies and new data to make the most of your approach to loyalty.
6 Things I Learned My First Time at Capacity Interactive Boot Camp
Emily Bacal Friday 11 November 2022
Hybrid conferences in 2022: connecting failure with success, reframing goals to support change, centering accessibility, and dog GIFs.
How to prepare for NY’s ticketing fee law (and why it's good business)
James Menezes Saturday 30 July 2022
New York State has passed a law requiring ticket sellers to show all fees upfront, offering more transparency to ticket buyers, improving customer...
How to Measure Email Engagement After New Apple Mail Privacy Settings
Bryony Bell Wednesday 15 September 2021
Later today, Apple will add new privacy settings to iOS 15 for iPhone and iPad, and will later roll them out to MacOS Monterey for desktops and...
Building Blocks for Reopening: Reopening and going on sale
Hailey Colwell Monday 21 June 2021
Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...
Building Blocks for Reopening: Keeping audiences and donors warm
Aenne Lotze Wednesday 2 June 2021
Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...