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Inspiration, Insights and Ideas

Marketing, Ticketing & Sales

5 Theater Marketing Strategies to Increase Revenue

Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.

How to Get Started with a New Non-Profit Website Design

A great arts non-profit website delivers a smooth experience that makes it easy for your patrons to buy tickets, make donations, and become involved...

Website Accessibility Best Practices for your Theater or Arts Center

Many disabled and neurodivergent patrons encounter challenges with venue websites when buying tickets or researching accessibility.

The Best Event Websites for Theaters and Arts Organizations

We’ve collected examples of the best websites from theaters, arts centers, museums, venues, and attractions across the globe.

Get Ready for Ticketing Legislation - A guide for theaters & venues

Fans and legislators are clamping down on hidden ticket transaction fees. Make sure your marketing and box office systems are ready.

How to Cancel an Event: An emergency response guide for the arts

When an emergency or unforeseen circumstance arises, sometimes the reality is that the show can’t go on. So, how do you pivot to cancel an event or...

Actionable Ways to Build Community at Your Arts Organization

Building community through art is one of the most rewarding parts of live events, and arts organizations play a vital role in sustaining communities.

7 Questions to Ask About Your Arts Organization’s Payments Process

Use these key questions to evaluate your payments process and identify opportunities you can open up by updating your solution.

Busy Days in the Box Office: Handling high volume ticketing onsales

With the right ticketing box office software, you’ll be ready to meet demand and maintain great customer service, even in periods of peak sales.

Email Automation Made Easy: Get started with instant program templates

Email automation templates come readymade and connected to your Spektrix CRM - so it’s easier than ever to run digital marketing campaigns.

Get More From Your Point of Sale System with SalesVu and Spektrix

In the world of arts, culture, and entertainment, creating concierge-like experiences for merchandise and concession sales is paramount. 

How to Accept Apple Pay and Google Pay for Tickets, Donations, and More

Accepting Apple Pay and Google Pay for tickets, donations, merch, and add-ons at your shows can be a game-changer.