Inspiration, Insights and Ideas

So what do we do now?

Sam Freeman is Communications and Giving Director at Theatr Clwyd in Wales. When we read this post on his arts marketing blog, we thought it might be...

Relationships that Last

As Sector Strategy Lead at Spektrix, it’s my job to ensure that we support the sector to tackle the big-picture challenges and opportunities we face...

Optimize your Theatre Marketing Plan for 2020

With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...

How to Create Arts Marketing Campaigns That Drive Up Retention

Think back to last season. Chances are a good portion of the organization’s marketing budget and staff time went toward bringing new patrons — if not...

CRM Segmentation for Arts Marketers: Begin at the Box Office

The core of any organization’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

The Spektrix Insights Report 2019 is Here

Bringing together data analysis on over 25 million transactions across 343 organizations, the Spektrix Insights 2019 Report is here. 

5 Theater Marketing Strategies to Increase Revenue

Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.

How to Improve Loyalty and Power Sales with Email Automation

We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximize revenue, improve loyalty, and drive...

How Multi-Buy Cross-Selling Solves Customer Churn

Using Your Event CRM to Increase Secondary Spend

There’s more to sell than tickets. Your event CRM can highlight the right secondary spend add-ons to enhance your customers’ experience.

How to Build a Brilliant Festival Experience through Ticketing

Festivals are a huge part of entertainment across the world, and make up some of our biggest and most renowned arts and culture events – think of ...

5 Creative Uses of Customer Tags in Spektrix

Tags are checkboxes against customer records which allow you to record pieces of information about each customer. These can be information you store...