Loyalty, Frequency, Affinity: Future-focused arts marketing ideas
We build elaborate arts marketing plans focused on just 20% of attendees. How can we engage the other 80%?
Inspiration, Insights and Ideas
Marketing, Ticketing & Sales (4)
Meeting Our Audiences Where They Are: Flexible Ticket Models
Monday 27 February 2023
Performing arts organizations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.
The Future of Audience Loyalty: Your questions answered
Thursday 23 February 2023
Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...
Building Audience Loyalty: Insight from Capacity Interactive Boot Camp
Thursday 8 December 2022
Take a cue from case studies and new data to make the most of your approach to loyalty.
6 Things I Learned My First Time at Capacity Interactive Boot Camp
Friday 11 November 2022
Hybrid conferences in 2022: connecting failure with success, reframing goals to support change, centering accessibility, and dog GIFs.
How to Measure Email Engagement After New Apple Mail Privacy Settings
Wednesday 15 September 2021
Later today, Apple will add new privacy settings to iOS 15 for iPhone and iPad, and will later roll them out to MacOS Monterey for desktops and...
Building Blocks for Reopening: Reopening and Going on Sale
Monday 21 June 2021
Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...
Building Blocks for Reopening: Keeping audiences and donors warm
Wednesday 2 June 2021
Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...
Building Blocks for Reopening: Preparing to go On Sale
Wednesday 2 June 2021
Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...
Five Top Arts CRM Tips in the Age of Coronavirus
Friday 5 February 2021
Arts marketers know that customer relationship management is at the core of every successful arts organization, and that remains true now more than...
So what do we do now?
Monday 20 April 2020
Sam Freeman is Communications and Giving Director at Theatr Clwyd in Wales. When we read this post on his arts marketing blog, we thought it might be...
Relationships that Last
Tuesday 3 March 2020
As Sector Strategy Lead at Spektrix, it’s my job to ensure that we support the sector to tackle the big-picture challenges and opportunities we face...