Tomorrow's Audience: Insights from new research on UK performing arts audiences

SPEKTRIX PRESENTS

ON-DEMAND WEBINAR

Get the crucial context you need to make data-led decisions

Hear the results of recent Indigo Share: Hot Topic, Tomorrow’s Audience, run by Indigo in partnership with Spektrix and in association with a consortium of many of the UK’s leading arts organisations. Indigo and Spektrix present findings, insights and practical advice based on this sector-wide research into the attitudes and behaviours of new audiences. 
 
This event takes a deep dive into data of first time attenders to understand how to face the challenges and welcome the opportunities emerging across the arts sector as we seek to develop the loyal audiences of the future. 
 
The Tomorrow’s Audience insight draws from three major sources of data:
  • Indigo’s collaborative audience survey, which gathered over 30,000 responses from 72 UK arts organisations, focused on understanding audiences who have recently attended the performing arts for the first-time
  • Aggregate data from 340 organisations to track trends in audience behaviour, especially that of first-time attenders.
  • Focus groups with a range of new arts attenders to dig deeper into their attitudes and behaviour.
 

For more information on Indigo Ltd, explore the partner directory.

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