Integrated email and digital promotion
Our comprehensive, two-way integration with dotdigital makes it easy to build and share beautiful, personalised emails, send them to targeted lists, and view engagement on the customer record within Spektrix. Program simple pre- or post-event communications or membership reminders, or build out fully automated, dynamic communications journeys - automatically targeted to reach people as their relationship with your organisation evolves, building deeper relationships and driving revenue at every touchpoint.
Configure and track every step of your booking pathway
Your website’s the first step in most customers’ journey. That’s why, with Spektrix, the booking pathway stays on your own site - giving you full control over customers’ experience and visibility of their behaviours on every page. Build dynamic customer journeys, adapting your donation asks and cross-selling prompts to curate a booking journey that aligns with your organisational goals and individuals’ interests. And because we’re integrated with Google Analytics 4, you have all the insights you need to test, monitor and build an ever-improving purchase pathway.
Data-driven arts marketing campaigns and incentives
With Spektrix you’re free to plan marketing campaigns based on what matters to you and your audiences - not just what your software allows. From one-off incentives like multibuys, promotion codes or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment customers, target communications and move audiences up the loyalty ladder.
Report on impact and engagement
Over 40 reports come ready-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, reattendance and engagement. And our powerful filtering tools help you segment and tag your customers based on buying history, memberships, donations and more. Once you’ve segmented, run reports to focus on specific target groups within your audience - helping you to understand exactly who you’re talking to, discover what they want to hear, and analyse impact over time - making it easier than ever to join up engagement, booking and conversion patterns across your website, sales and promotions.
