Spektrix for Marketing
The first choice marketing and email automation solution for the arts and entertainment sector
Smarter, more streamlined marketing campaigns
A powerful platform to drive your marketing campaigns, improve customer experience and boost revenue from ticket sales and secondary spend.
With Spektrix, you have all the tools you need to understand what audiences are doing and why, making it easier than ever to segment, target and track the impact of communications. Build a streamlined web journey embedded into your own site; automate and personalise your emails; extend your reach with integrated lookalike advertising; and incentivise loyalty with targeted promotions, cross-selling tools, packages and subscriptions.
Integrated email and digital promotion
Our comprehensive, two-way integration with dotdigital makes it easy to build and share beautiful, personalised emails, send them to targeted lists, and view engagement on the customer record within Spektrix. Program simple pre- or post-event communications or membership reminders, or build out fully automated, dynamic communications journeys - automatically targeted to reach people as their relationship with your organisation evolves, building deeper relationships and driving revenue at every touchpoint.
Easy customer segmentation
Email interactions visibile in your CRM
Target lookalike audiences
Drag-and-drop integrated emails
Automated customer tags
Configure and track every step of your booking pathway
Your website’s the first step in most customers’ journey. That’s why, with Spektrix, the booking pathway stays on your own site - giving you full control over customers’ experience and visibility of their behaviours on every page. Build dynamic customer journeys, adapting your donation asks and cross-selling prompts to curate a booking journey that aligns with your organisational goals and individuals’ interests. And because we’re integrated with Google Analytics 4, you have all the insights you need to test, monitor and build an ever-improving purchase pathway.
Fully branded website journey
Integration via iframes or API
Welsh booking pathway
Pre-built widgets to boost revenue
Integration support for web developers
Google Analytics 4 integration
Data-driven arts marketing campaigns and incentives
With Spektrix you’re free to plan marketing campaigns based on what matters to you and your audiences - not just what your software allows. From one-off incentives like multibuys, promotion codes or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment customers, target communications and move audiences up the loyalty ladder.
Flexible or fixed subscriptions
Personalized event recommendations
Gift vouchers bought and redeemed online
Upsell prompts before checkout
Automatic membership renewals
Crosselling tools and packages
Report on impact and engagement
Over 40 reports come ready-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, reattendance and engagement. And our powerful filtering tools help you segment and tag your customers based on buying history, memberships, donations and more. Once you’ve segmented, run reports to focus on specific target groups within your audience - helping you to understand exactly who you’re talking to, discover what they want to hear, and analyse impact over time - making it easier than ever to join up engagement, booking and conversion patterns across your website, sales and promotions.
40+ standard reports
Sales tracking and movement reports
Analyze offers, sales and campaign impact
Track reattendance and loyalty
Custom reporting at no extra cost
Explore More of the Spektrix CRM
Our marketing tools are only part of the Spektrix complete customer relationship management solution.
Streamline and automate donor relationships with tools designed for performing arts fundraisers
- Campaign management
- Thanks and benefits
- Fundraising reports
A market-leading platform for live event setup, sales and box office management
- Streamlined setup
- Smooth transactions
- Instant insights