Skip to the main content.
sign up book a demo
sign up book a demo
Skip to the main content.
sign up book a demo
sign up book a demo

Spektrix for Marketing

The first choice marketing and email automation solution for the arts and entertainment sector

Smarter, more streamlined marketing campaigns

A powerful platform to drive your marketing campaigns, improve customer experience and boost revenue from ticket sales and secondary spend. 

With Spektrix, you have all the tools you need to understand what audiences are doing and why, making it easier than ever to segment, target and track the impact of communications. Build a streamlined web journey embedded into your own site; automate and personalise your emails; extend your reach with integrated lookalike advertising; and incentivise loyalty with targeted promotions, cross-selling tools, packages and subscriptions. 

Integrated email and digital promotion

Our comprehensive, two-way integration with dotdigital makes it easy to build and share beautiful, personalised emails, send them to targeted lists, and view engagement on the customer record within Spektrix. Program simple pre- or post-event communications or membership reminders, or build out fully automated, dynamic communications journeys - automatically targeted to reach people as their relationship with your organisation evolves, building deeper relationships and driving revenue at every touchpoint. 

journey from tag to sending member welcome email

  Easy customer segmentation

  Email interactions visibile in your CRM

  Target lookalike audiences

    Drag-and-drop integrated emails

  Automated customer tags

  Personalized communications

Easy customer segmentation

Email interactions visible in your CRM

Target lookalike audiences

Integrated drag-and-drop emails

Automated customer tags

Personalized communications

Configure and track every step of your booking pathway

Your website’s the first step in most customers’ journey. That’s why, with Spektrix, the booking pathway stays on your own site - giving you full control over customers’ experience and visibility of their behaviours on every page. Build dynamic customer journeys, adapting your donation asks and cross-selling prompts to curate a booking journey that aligns with your organisational goals and individuals’ interests. And because we’re integrated with Google Analytics 4, you have all the insights you need to test, monitor and build an ever-improving purchase pathway.

ticket buying journey on Calgary Philharmonic website
  Fully branded website journey
  Integration via iframes or API
  Welsh booking pathway
    Pre-built widgets to boost revenue
  Integration support for web developers
Google Analytics 4 integration

Fully branded website journey

Integration via iframes or API

Welsh booking pathway

Pre-built widgets to boost revenue

Integration support for web developers

Google Analytics 4 integration

Data-driven arts marketing campaigns and incentives

With Spektrix you’re free to plan marketing campaigns based on what matters to you and your audiences - not just what your software allows. From one-off incentives like multibuys, promotion codes or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment customers, target communications and move audiences up the loyalty ladder.

prompt to save 20% by becoming a member during ticket purchase
  Flexible or fixed subscriptions
  Personalized event recommendations
  Gift vouchers bought and redeemed online
  Upsell prompts before checkout
  Automatic membership renewals
  Crosselling tools and packages

Flexible or fixed subscriptions

Personalized event recommendations

Gift vouchers bought and redeemed online

Automatic membership renewals

Cross-selling tools
and packages

Upsell prompts before checkout

Report on impact and engagement

Over 40 reports come ready-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, reattendance and engagement. And our powerful filtering tools help you segment and tag your customers based on buying history, memberships, donations and more. Once you’ve segmented, run reports to focus on specific target groups within your audience - helping you to understand exactly who you’re talking to, discover what they want to hear, and analyse impact over time - making it easier than ever to join up engagement, booking and conversion patterns across your website, sales and promotions.

bar graph showing email performance by week
  40+ standard reports
  Sales tracking and movement reports
  Drag-and-drop segmentation
    Analyze offers, sales and campaign impact
  Track reattendance and loyalty
Custom reporting at no extra cost

40+ out-of-the-box reports

Sales tracking and movement reports

Drag-and-drop segmentation

Analyze offers, sales and campaign impact

Track reattendance and loyalty

Custom reporting at no extra cost