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Spektrix for Producing Companies

 

Event ticketing software that builds revenue, reattendance, and audience relationships

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Cloud-based software

lets you work from any device, anywhere, to suit venue-based or touring work

Grow loyalty

with a range of offers and engagement tools, from multibuys to memberships to season subscriptions

Understand behaviours

with comprehensive reports and segmentation, making it easy to target audiences by location or booking patterns

Build revenue, relationships, and efficiencies with a powerful platform for event setup, ticketing, and insights, onsite or on tour.


For companies creating their own productions, audience relationships are essential to growing loyalty and increasing revenue through visit frequency, philanthropy, or memberships. With Spektrix, fundraising, email, and loyalty tools are all integrated within your event ticketing software for one easy solution.

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Join these companies already using Spektrix

Chichester Festival Theatre logo Theatr Clwyd logo Northern Stage logo Donmar Warehouse logo Regent's Park Open Air Theatre logo Royal Exchange Theatre logo Sheffield Theatres logo Opera North logo

A powerful, flexible platform that works for you

an image of the exterior of the Royal Exchange Theatre

As cloud-based event ticketing software, Spektrix gives you unrivalled data security, onsale capacity, and flexibility to share campaigns, insights, and outcomes across teams.

 

Complete sales, reporting, and event updates from any device. Plus, schedule reports to give you the insights you need, wherever you are.

User-friendly, layered setup tools give you the freedom to get seasons onsale in minutes, and to apply updates in bulk across long-running shows. Configure the look, feel and language of your booking journey, highlight access features or remaining capacity for each event date, and upsell merchandise, catering, or donations en route to checkout.
 Targeted donation asks online and at the box office help build a constant stream of new supporters.

Pictured: Royal Exchange Theatre

Grow loyalty with a choice of targeted tools

Grow reattendance and build closer relationships with a range of loyalty features to suit every member of your audience.

 

From simple return visit offers to multibuys, memberships, and season passes, you’re free to mix and match incentives and target the right offer to the right customers, at the right time.

Fundraising is core to Spektrix, alongside ticketing and marketing, giving you a connected, 360* view of customers’ attendance, giving history, and engagement. With that data at your fingertips, you’re empowered to create relevant, personalised journeys and upsell prompts at every stage of your customers’ lifecycle.

Pictured: Regent's Park Open Air Theatre

an image of Regent's Park Open Air Theatre

Segmented campaigns to drive engagement

an image of the exterior of the Chichester Festival Theatre

Simple, drag-and-drop filtering tools let you build unlimited customer segments and get as granular as you need to be.

 

 Identify audiences by geography, categorise events by genre, and separate groups by price sensitivity, visit frequency, donation patterns, and more. 

Apply those segments to regular email sends and automated programs, or pull them into reports to compare ROI, attendance, or behaviours for a specific audience group. Together, build insights and communications into a strategic, data-led approach to audience development, designed to help you and your customers enjoy the best experience possible.

Pictured: Chichester Festival Theatre

traverse theatre logo

What I think is so brilliant about Spektrix is the way it democratises box office information and ticketing information and allows us to empower individual people within our organisation to go and look for the answers to their questions themselves. There’s no one person who holds the technical knowledge to be able to interrogate that database – everybody is capable of doing it

 

– Victoria Murray

Head of Brand & Audience, Traverse Theatre