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A CRM for Fundraising That Turns Arts Audiences into Donors

Make the right ask at the right moment using arts fundraising tools integrated with marketing and ticketing data

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Campaign Management

Thanks and Benefits

Fundraising Reports

As a fundraiser, you need a relationship management system you can rely on to manage campaigns, track donors, and measure success.


Spektrix offers a CRM for fundraising that helps you make the right ask at the right point of every booking journey. Automated tagging tools segment audiences by their booking and spending habits, then offer them a campaign and donation amount that’s suited to their interests. The same joined-up data builds a continuous flow of prospects for larger gifts and a complete picture of their relationship with your organisation. It’s easier than ever to solicit, acknowledge, and record every donation.

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Manage your workflow and grow your pipeline

an illustration of the Spektrix system tracking a patron's journey to becoming a donor

Build memberships, drive loyalty, and grow engagement across your donor pipeline, with sophisticated features to assign tasks, log interactions, and track campaign progress.

 

Identify potential donors based on visit frequency or spend. Create targeted asks in the purchase pathway, aligned with spending habits and interests. Record and quickly view every email, call, or event invitation, then assign follow-up tasks across your development team. When you’re running major campaigns, use your fundraising CRM to define your fundraising targets, then quickly associate donations and pledges with that campaign - making it easier than ever to forecast income and track progress at a glance.

Dedicated fundraising interface

Campaign and team management tools

Invitation and events tracking

Complete customer timeline view

Tailored donation asks in the purchase pathway

Moves management dashboard

Acknowledge and incentivise giving at every level

You know best what makes people support your charity. With Spektrix as your fundraising CRM, you have the tools to provide the right incentives, apply them automatically to your content and transactions, and maintain revenue and relationships for the long term.

 

Whether your arts fundraising campaign centres around philanthropic giving, simple memberships, or tiered benefits matched to donors’ income and interests, our intuitive software makes it easy to build and target each ask to the supporters who’ll appreciate it most. From one-off donors to members and subscribers, you have everything you need to thank, steward and incentivise them to take the next step.

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Priority booking

Gift memberships

Members-only content and events

VIP seating

Automatically apply offers, online and in person

One-click membership upsells

Understand and identify potential donors

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A connected, 360॰ view of customer behaviours creates a streamlined journey from ticket buying to giving - making it easy to spot potential donors and drive deeper loyalty.

 

With reports built in, you’ll enjoy at-a-glance insights designed to track tasks, revenue, and impact across every campaign. Quickly identify targets based on booking behaviour, and flag them to the box office to extend a bespoke donation ask next time they call. Know which of your donors are attending each day’s events, and liaise with front of house to extend a special welcome. Easily evidence your fundraising success to your executive and board.

Separate accounting date from transactions

Task distribution across your team

Full donor history - from tickets to gifts

View all fundraising activity by campaign and value

Campaign summary and detail

Donations by sales channel

Take fundraising one step further with integrated partner solutions

Fundraising is a core part of our CRM – but it doesn’t stop there. Our Partner Directory offers a full menu of additional solutions to help you configure your dream development strategy.

Fundraising Partners

Connect to your donors with specialised fundraising partners, from online giving platforms to wealth screening, auctions, and RSVP management.

Digital Membership Cards

Give loyal members digital membership cards to easily access benefits.

On-demand philanthropy webinars

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Experts from across the arts sector help you make the most of your Spektrix CRM for fundraising.