Building Efficiencies Through a Connected Ticketing Platform

Audience insight

For Giuliano Kornberg, Chief Development Officer at Sacramento Philharmonic, the move to Spektrix meant easier reporting, improved audience insight, and more efficient working, with automated programs delivering personalized messaging direct to patrons' inboxes.

"With Spektrix we're able to come up with a report of people's ticket buying history and whether it's a subscriber, a lapsed donor, a multi or single ticket buyer - there are a lot more automatic things we can do which just make it more efficient." 

A comprehensive integration between Spektrix and the mailing tool Dotdigital means that emails can be automated based on donations, ticket sales, or other behaviors, and easily edited for each unique communication.

"We can really easily copy and replicate campaigns, change the text, link everything, schedule things in Spektrix with that easily built and defined customer list, to create all of our emails within a short amount of time."

The Insights and Mailings interface in Spektrix, designed to manage marketing and communications activity, provides simple, drag-and-drop tools to tag customers, filter reports, and run customer lists based on ticket purchases and online sales. When Giuliano and his team need a more bespoke or complex report, they can turn to the Client Success team to build it on their behalf - all report requests are included in Spektrix contracts, and they've created reports identifying key information like cumulative giving by campaign year, regular attenders who haven't subscribed, and one-time-only ticket buyers.