Spektrix for Marketing
A complete marketing and email automation solution for the arts and entertainment sector
Smarter, more streamlined marketing campaigns
A powerful platform to drive your marketing campaigns, improve customer experience and boost revenue from ticket sales and secondary spend.
With Spektrix, you have all the tools you need to understand what patrons are doing and why, making it easier than ever to segment, target and track the impact of communications. Build a streamlined web journey embedded into your own site; automate and personalize your emails; extend your reach with integrated promotions; and incentivize loyalty with targeted offers, cross-selling tools, packages and subscriptions.
Integrated email and digital advertising
It’s easy to build and share beautiful, personalized emails with integrated communications tools and automation software. Choose your audience segment and send right away, or program emails for the future - from effortless pre- or post-event communications through to subscription renewal reminders or membership invitations. Explore booking behaviors to automatically identify the patrons most likely to join up and send them personalized invitations on a schedule you choose, driving revenue and building closer relationships at every touchpoint.
Easy customer segmentation
Email interactions visibile in your CRM
Target lookalike audiences
Drag-and-drop integrated emails
Automated customer tags
Your website stays part of your brand
Your website’s the shop window of your organization. So why lose track of your customers’ experience when they enter your booking pathway? With Spektrix, every step of every transaction takes place on your own site - giving you full control over patrons’ experience, and visibility of their actions on every page. Choose from simple or enhanced integration tools to suit your budget and priorities - whatever your approach, your customers will enjoy a smooth checkout experience on desktop or mobile, and we’ll provide guidance and support to make the setup plain sailing for you and your web developers.
Fully branded website journey
Integration via iframes or API
French Canadian booking pathway
Pre-built widgets to boost revenue
Integration support for web developers
Google Analytics 4 integration
Data-driven arts marketing campaigns and incentives
With Spektrix you’re free to plan your marketing based on what matters to you and your patrons - not just what your software allows. From one-off incentives like multibuys, promotion codes or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment visitors, target offers to specific groups, and guide patrons through your loyalty pipeline.
Flexible or fixed subscriptions
Personalized event recommendations
Gift vouchers bought and redeemed online
Upsell prompts before checkout
Automatic membership renewals
Crosselling tools and packages
Report on impact and engagement
Over 40 reports come pre-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, demographics and behaviors. And our powerful filtering tools help you automatically segment and tag your customers based on buying history, memberships, donations and more. Once you’ve segmented, run reports to focus on specific target groups within your audience - helping you to understand exactly who you’re talking to, discover what they want to hear, and analyze impact over time - making it easier than ever to connect engagement, booking and conversion patterns across your website, sales and promotions.
40+ standard reports
Sales tracking and movement reports
Analyze offers, sales and campaign impact
Track reattendance and loyalty
Custom reporting at no extra cost
Explore More of the Spektrix CRM
Our marketing tools are only part of the Spektrix complete customer relationship management solution.
Streamline and automate donor relationships with tools designed for performing arts fundraisers
- Campaign management
- Thank-yous and benefits
- Fundraising reports
A market-leading platform for live event setup, sales and box office management
- Streamlined setup
- Smooth transactions
- Instant insights