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Spektrix for Marketing

A complete marketing and email automation solution for the arts and entertainment sector

Smarter, more streamlined marketing campaigns

A powerful platform to drive your marketing campaigns, improve customer experience and boost revenue from ticket sales and secondary spend. 

With Spektrix, you have all the tools you need to understand what patrons are doing and why, making it easier than ever to segment, target and track the impact of communications. Build a streamlined web journey embedded into your own site; automate and personalize your emails; extend your reach with integrated promotions; and incentivize loyalty with targeted offers, cross-selling tools, packages and subscriptions. 

Integrated email and digital advertising

It’s easy to build and share beautiful, personalized emails with integrated communications tools and automation software. Choose your audience segment and send right away, or program emails for the future - from effortless pre- or post-event communications through to subscription renewal reminders or membership invitations. Explore booking behaviors to automatically identify the patrons most likely to join up and send them personalized invitations on a schedule you choose, driving revenue and building closer relationships at every touchpoint. 

journey from tag to sending member welcome email

  Easy customer segmentation

  Email interactions visibile in your CRM

  Target lookalike audiences

    Drag-and-drop integrated emails

  Automated customer tags

  Personalized communications

Easy customer segmentation

Email interactions visible in your CRM

Target lookalike audiences

Integrated drag-and-drop emails

Automated customer tags

Personalized communications

Your website stays part of your brand

Your website’s the shop window of your organization. So why lose track of your customers’ experience when they enter your booking pathway? With Spektrix, every step of every transaction takes place on your own site - giving you full control over patrons’ experience, and visibility of their actions on every page. Choose from simple or enhanced integration tools to suit your budget and priorities - whatever your approach, your customers will enjoy a smooth checkout experience on desktop or mobile, and we’ll provide guidance and support to make the setup plain sailing for you and your web developers.

ticket buying journey on Calgary Philharmonic website
  Fully branded website journey
  Integration via iframes or API
  French Canadian booking pathway
    Pre-built widgets to boost revenue
  Integration support for web developers
Google Analytics 4 integration

Fully branded website journey

Integration via iframes or API

French Canadian booking pathway

Pre-built widgets to boost revenue

Integration support for web developers

Google Analytics 4 integration

Data-driven arts marketing campaigns and incentives

With Spektrix you’re free to plan your marketing based on what matters to you and your patrons - not just what your software allows. From one-off incentives like multibuys, promotion codes or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment visitors, target offers to specific groups, and guide patrons through your loyalty pipeline.

prompt to save 20% by becoming a member during ticket purchase
  Flexible or fixed subscriptions
  Personalized event recommendations
  Gift vouchers bought and redeemed online
  Upsell prompts before checkout
  Automatic membership renewals
  Crosselling tools and packages

Flexible or fixed subscriptions

Personalized event recommendations

Gift vouchers bought and redeemed online

Automatic membership renewals

Cross-selling tools
and packages

Upsell prompts before checkout

Report on impact and engagement

Over 40 reports come pre-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, demographics and behaviors. And our powerful filtering tools help you automatically segment and tag your customers based on buying history, memberships, donations and more. Once you’ve segmented, run reports to focus on specific target groups within your audience - helping you to understand exactly who you’re talking to, discover what they want to hear, and analyze impact over time - making it easier than ever to connect engagement, booking and conversion patterns across your website, sales and promotions.

bar graph showing email performance by week
  40+ standard reports
  Sales tracking and movement reports
  Drag-and-drop segmentation
    Analyze offers, sales and campaign impact
  Track reattendance and loyalty
Custom reporting at no extra cost

40+ out-of-the-box reports

Sales tracking and movement reports

Drag-and-drop segmentation

Analyze offers, sales and campaign impact

Track reattendance and loyalty

Custom reporting at no extra cost