Recipes for Success: Data-Driven Marketing Strategies to Engage Tomorrow’s Audience

Created in collaboration with Indigo-Ltd

First-time audiences are key to arts sector success – as highlighted by recent research in the Tomorrow's Audience Indigo Share: Hot Topic, created in partnership with Spektrix and in association with a consortium of many of the UK's leading arts organisations.

In fact, the last two years have seen a higher proportion of first-time ticket buyers than ever before. So, how does your organisation reach those customers and turn them into the loyal audiences of tomorrow? 

When you’re short on time and resources, implementing something new can feel like an impossible ask. But, with these simple yet effective recipes, you'll be able to use what you have to grow your team’s capabilities and make real progress towards engaging those first-timers. 

• Foundation recipes provide the basics, helping you set up and maintain your marketing, ticketing, and fundraising CRM to successfully capture first-time bookers. 
• Signature bakes will provide creative campaign ideas that wield your data to attract and retain first-timers, turning them into regulars. 

As you use these recipes, your confidence will grow and you’ll discover the right marketing strategies for your ticket sales. Go ahead, try a few out, and see what you can whip up!

We're here to help

Like Julia Child or Nadiya Hussain, think of Spektrix and Indigo-Ltd as your guides in the proverbial home kitchen. We're eager to support your team as you bring these recipes to life and cook up brilliant results.