Thoughts from Spektrix

GDPR and Covid-19 for Arts Organisations - Some Thoughts

Now that the initial impact of Covid-19 on the arts sector is starting to become apparent, we’re all trying to find ways of recouping income and...

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Relationships that Last

As Sector Strategy Lead at Spektrix, it’s my job to ensure that we support the sector to tackle the big-picture challenges and opportunities we face...

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Theatre Fundraising: How to ask for donations under £50

Getting a big cheque from a major donor is an exciting moment for every fundraiser, but small donations can play a larger role for arts organisations...

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Let’s Create: Our Response to Arts Council England’s new 10-year strategy

Arts Council England (ACE), the largest single funder of the arts in the UK, has just published its new 10-year strategy, Let’s Create, and it’s...

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Optimise your Theatre Marketing Plan for 2020

With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...

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Five Theatre Fundraising ideas to start the year off right

At this time of year, fundraisers are waving goodbye to the old year and all of the late nights, early coffee meetings and the overwhelming number of...

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An infinite cloud: future-proofing Spektrix and creating capacity to build

Spektrix has always been a true-cloud based system. This has become the norm for modern business software over the last 10+ years, with companies...

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Top five ways to counter self-pity

I’ve run a design and digital agency for almost 30 years. I’ve learned a lot of lessons in those three decades, mostly by making mistakes. 

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How to Create Arts Marketing Campaigns That Drive Up Retention

Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...

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CRM Segmentation for Arts Marketers: Begin at the Box Office

The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

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Four Arts Fundraising Strategies that Drive Donations

The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...

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How Theatres can increase Ticket Sales from Email Marketing

On average, email marketing campaigns return £38 for every £1 spent. In the right hands, email marketing campaigns can lead to significant increases...

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