Thoughts from Spektrix

Royal Scottish National Orchestra violins section, majority women in black dress

Optimise your Theatre Marketing Plan for 2020

With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...

An infinite cloud: future-proofing Spektrix and creating capacity to build

Spektrix has always been a true-cloud based system. This has become the norm for modern business software over the last 10+ years, with companies...

How to Create Arts Marketing Campaigns That Drive Up Retention

Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...

CRM Segmentation for Arts Marketers: Begin at the Box Office

The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

Four Arts Fundraising Strategies that Drive Donations

The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...

Payment Services Directive 2, Explained

Change is on the way for online consumers that every online retailer, ticket seller, and fundraiser should be aware of. Just as we are settling in a...

Create a Theatre Marketing Plan That Drives Revenue

About 40% of marketers say proving their strategies create a return on their investment is a top challenge, according to HubSpot. Performing arts...

The Spektrix Insights Report 2019 is here

Bringing together data analysis on over 25 million transactions across 343 organisations, the Spektrix Insights 2019 Report is here. 

5 Theatre Marketing Strategies to Increase Revenue

There’s an art to stretching time and budgets, and arts marketers know it all too well. With constrained resources and countless items on their...

Facilitate space and resource bookings with Artifax and Spektrix

Spektrix and Artifax have combined forces to create a nifty way of saving arts organizations time and effort.

Three Tips for Successful Cross-Selling Into Your Arts Organisation

When it comes to maximising revenue for your arts organisation, cross-selling matters. Developing new customers can be costly, so increasing basket...

How to Improve Loyalty and Power Sales with Email Automation

We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximise revenue, improve loyalty, and drive...