Rachael Norris Monday 12 June 2023
As ticket sales move online, data becomes ever more central to the quality of your communications, your welcome and your reporting.
Create a cohesive customer experience from your first appeal to your end-of-year thank you with segmentation and branding strategies.
Data on the diversity of our team, management and board in 2023, and our work to build a more inclusive workplace over the last 15 months.
Generate extra income from philanthropic giving and create opportunities to delight audiences with our guide to creating a membership scheme.
Matt Akers Tuesday 2 May 2023
Keren Nicol Tuesday 18 April 2023
Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter...
Dex Manson Wednesday 12 April 2023
Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.
The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...
Audience loyalty drivers are changing as behaviour and expectations shift. Actionable, low-investment strategies can deepen loyalty and cultivate new...
Ahead of this autumns's Reframe: Women in Tech conference in London, Spektrix engineers reflect on the benefits of a flexible and caring workplace.
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
