Dex Manson Wednesday 12 April 2023
Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.
The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...
Audience loyalty drivers are changing as behaviour and expectations shift. Actionable, low-investment strategies can deepen loyalty and cultivate new...
Ahead of this autumns's Reframe: Women in Tech conference in London, Spektrix engineers reflect on the benefits of a flexible and caring workplace.
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's social challenges?
We build elaborate arts marketing plans focussed on just 20% of attendees. How can we engage the other 80%?
Performing arts organisations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.
Bryony Bell Thursday 23 February 2023
Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...
We caught up with Brooke Gallagher, Head of Community and Events, about the in-person experience at Spektrix Hubs in Chicago and New York and why she...
Tom Nolan Thursday 8 December 2022
Take a cue from case studies and new data to make the most of your approach to loyalty.
