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Inspiration, Insights and Ideas

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Why an inclusive culture is key to hiring and retaining great teams

Diverse recruitment is good for everyone. So how do you create an inclusive culture and share it with great candidates outside the arts sector?

4 Theatre Marketing Emails You Should be Automating

Take theatre marketing to the next level. Increase efficiency while building audiences and revenue by automating these four emails.

Drive Revenue with Your Theatre Marketing Plan Template

Launch effective campaigns that grow your revenue and demonstrate value with this customisable theatre marketing plan template. 

Nonprofit Fundraising Ideas: Four Tips to Drive Collaboration

Four strategies for getting your entire team on board to achieve nonprofit fundraising goals, plus exercises you can take back to your team.

Box Office Operations Today: Driving reattendance and revenue

Rather than just processing transactions, get your team to think like salespeople - and reap the rewards of upselling and increasing loyalty. 

Box Office Operations today: How clean data impacts visitor experience

As ticket sales move online, data becomes ever more central to the quality of your communications, your welcome and your reporting.

Digital Fundraising Strategy: Segmenting for Success

Create a cohesive customer experience from your first appeal to your end-of-year thank you with segmentation and branding strategies.

An Update on Spektrix Team Demographics: 2023

Data on the diversity of our team, management and board in 2023, and our work to build a more inclusive workplace over the last 15 months.

How to Create a Membership Scheme: A beginner's guide

Generate extra income from philanthropic giving and create opportunities to delight audiences with our guide to creating a membership scheme.

Creating great pre- and post-event emails: Our best ideas and examples

Pre- and post-event emails don’t only share information. The best examples help you meet your objectives, drive revenue and build better audience...

Arts Marketing Incentives to Excite Every Patron

Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter...

Arts Marketing 101: Audience Segmentation Models

Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.