Inspiration, Insights and Ideas

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Arts Marketing 101: Audience Segmentation Models

Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.

Meeting Audience Needs: Drive loyalty with the right value proposition

The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...

Actionable Strategies for Building Audience Loyalty

Audience loyalty drivers are changing as behaviour and expectations shift. Actionable, low-investment strategies can deepen loyalty and cultivate new...

How Spektrix supports flexible engineering careers

Ahead of this autumns's Reframe: Women in Tech conference in London, Spektrix engineers reflect on the benefits of a flexible and caring workplace.

The case for rethinking your audience loyalty programme

Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.

The Future of Customer Loyalty: Using data to inform your planning

The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.

Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023

Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's social challenges?

Loyalty, Frequency, Affinity: Future-focussed arts marketing ideas

We build elaborate arts marketing plans focussed on just 20% of attendees. How can we engage the other 80%?

Meeting Our Audiences Where They Are: Flexible Ticket Models

Performing arts organisations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.

The Future of Audience Loyalty: Your questions answered

Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...

Community and Connection at Spektrix Hubs

We caught up with Brooke Gallagher, Head of Community and Events, about the in-person experience at Spektrix Hubs in Chicago and New York and why she...

Building Audience Loyalty: Insight from Capacity Interactive Boot Camp

Take a cue from case studies and new data to make the most of your approach to loyalty.