Spektrix for Marketing

A complete marketing and email automation solution for the arts and entertainment sector

Smarter, more streamlined marketing campaigns

A powerful platform to drive your marketing campaigns, improve customer experience and boost revenue from ticket sales and secondary spend.

With Spektrix, you have all the tools you need to understand what patrons are doing and why, making it easier than ever to segment, target and track the impact of communications. Build a streamlined web journey embedded into your own site; automate and personalize your emails; extend your reach with integrated promotions; and incentivize loyalty with targeted offers, cross-selling tools, packages and subscriptions.

Integrated email and digital advertising

It’s easy to build and share beautiful, personalized emails with integrated communications tools and automation software. Choose your audience segment and send right away, or program emails for the future - from effortless pre- or post-event communications through to subscription renewal reminders or membership invitations. Explore booking behaviors to automatically identify the patrons most likely to join up and send them personalized invitations on a schedule you choose, driving revenue and building closer relationships at every touchpoint.

journey from tag to sending member welcome email

Easy customer segmentation

Email interactions visible in your CRM

Target lookalike audiences

Integrated drag-and-drop emails

Automated customer tags

Personalized communications

Report on impact and engagement

Over 40 reports come pre-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, demographics and behaviors. And our powerful filtering tools help you automatically segment and tag your customers based on buying history, memberships, donations and more. Once you’ve segmented, run reports to focus on specific target groups within your audience - helping you to understand exactly who you’re talking to, discover what they want to hear, and analyze impact over time - making it easier than ever to connect engagement, booking and conversion patterns across your website, sales and promotions.

chart showing email performance for spring concert promotion

40+ out-of-the-box reports

Sales tracking and movement reports

Drag-and-drop segmentation

Analyze offers, sales and campaign impact

Track reattendance and loyalty

Custom reporting at no extra cost

Targeted communications in action

Learn from Jonathan Crider, Director of External Relations at Fox Tucson Theatre, about how Spektrix marketing tools have helped his team create more targeted content and increase their revenue.

Data-driven arts marketing campaigns and incentives

With Spektrix you’re free to plan your marketing based on what matters to you and your patrons - not just what your software allows. From one-off incentives like multibuys, promotion codes or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment visitors, target offers to specific groups, and guide patrons through your loyalty pipeline.

prompt to save 20% by becoming a member during ticket purchase

Flexible or fixed subscriptions

Personalized event recommendations

Gift vouchers bought and redeemed online

Automatic membership renewals

Cross-selling tools
and packages

Upsell prompts before checkout

Performers in Roman-style toga costumes raise their arms in a finale, in front of colorful staging representing a street of houses

Case Study: Using Flex Pass sales to promote loyalty

"We're going to test out different marketing ideas in the way that we sell subscriptions for season passes, and this system makes that really helpful. There's room for more innovation in this system, which at this times when we're trying to rebuild subscriptions is really key."

JEANNA VELLA

Director of Marketing & Data Analytics, Cincinnati Shakespeare Company

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