Arts Marketing and Email Automation Tools to Drive Smarter Campaigns
Create dynamic emails, improve your customer experience, and boost revenue from ticket sales and add-ons
With Spektrix, you have everything you need to understand what audiences are doing and why.
It’s easier than ever to segment, target, and track the impact of communications. Build a streamlined web journey embedded into your own site. Automate and personalize your emails. Extend your reach with integrated lookalike advertising. Incentivize loyalty with targeted promotions, cross-selling tools, packages, and subscriptions.


It’s easy to build and share beautiful, personalized emails with integrated communications tools and automation software.
Choose your audience segment and send right away, or program emails for the future - from effortless pre- or post-event communications to subscription renewal reminders to membership invitations. Explore booking behaviors to automatically identify the patrons most likely to become members and send them personalized invitations on a schedule you choose, driving revenue and building closer relationships at every touchpoint.
Easy customer segmentation
Email interactions visible in your CRM
Target audience segments
Integrated drag-and-drop-emails
Automated customer tags
Personalized communications
Targeted communications in action
Learn from Jonathan Crider, Director of External Relations at Fox Tucson Theatre, about how Spektrix theater marketing tools have helped his team create more targeted content and increase their revenue.
The latest arts marketing ideas
Over 40 reports come ready-built in Spektrix, giving you at-a-glance information on everything from ROI to pricing, demographics, and behaviors.
Our powerful filtering tools help you segment and tag your customers based on buying history, memberships, donations, and more. Once you’ve segmented, run reports to focus on specific target groups within your audience to understand exactly who you’re talking to, discover what they want to hear, and analyze impact over time. It’s easier than ever to join up engagement, booking, and conversion patterns across your website, sales, and promotions.
40+ out-of-the-box reports
Sales tracking and movement reports
Drag-and-drop segmentation
Analyze offers, sales, and campaign impact
Track reattendance and loyalty
Custom reporting at no extra cost
Case Study: Using flex pass sales to promote loyalty

We're going to test out different marketing ideas in the way that we sell subscriptions for season passes, and this system makes that really helpful. There's room for more innovation in this system, which at this time when we're trying to rebuild subscriptions is really key.
– Jenna Vella
Director of Marketing & Data Analytics, Cincinnati Shakespeare Company

With Spektrix you’re free to plan marketing campaigns based on what matters to you and your audiences - not just what your software allows.
From one-off incentives like multibuys, promotion codes, or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment visitors, target offers to specific groups, and guide patrons through your loyalty pipeline.
Flexible or fixed subscriptions
Personalized event recommendations
Gift vouchers bought and redeemed online
Automatic membership renewals
Cross-selling tools and packages
Upsell prompts before checkout

The Spektrix Partner Directory is brimming with tactical and creative solutions to link up with your Spektrix system. Endless configurability, endless possibilities.
Your CRM creates a strong foundation of data to level up your arts marketing - and you can keep building from there.
- Craft your customer journeys with audience engagement tools
- Build a beautiful website and make the most of your analytics
- Turn your on-site Wifi sign-up into an opportunity to learn more about every visitor
- Connect with expert consultants to dig deeper into pricing, loyalty, and other specialties
- Develop the right dynamic pricing strategy to maximise every show’s potential
- Push your data even further with dashboards and business intelligence solutions
Your go-to guide: Working Together to Increase Revenue
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Increase revenue across a busy arts organization
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Capitalize on great audience experiences
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Improve revenue, even when you're at capacity
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Get buy-in to make revenue growth a reality
Your go-to guide:
Working Together to Increase Revenue
-
Increase revenue across a busy arts organisation
-
Capitalise on great audience experiences
-
Improve revenue, even when you're at capacity
-
Get buy-in to make revenue growth a reality
Explore more of Spektrix
Our arts marketing features are only part of the complete Spektrix CRM solution.