Arts Marketing Software to Drive Smarter Campaigns

Integrated Emails

Targeted Campaigns

Built-in Reporting

Arts Marketing Partner Solutions

With Spektrix, you have everything you need to understand what audiences are doing and why.

It’s easier than ever to segment, target, and track the impact of communications. Build a streamlined web journey embedded into your own site. Automate and personalize your emails. Extend your reach with integrated lookalike advertising. Incentivize loyalty with targeted promotions, cross-selling tools, packages, and subscriptions.

an illustration of a laptop with a dotdigital email workflow

It’s easy to build and share beautiful, personalized emails with integrated communications tools and automation software.

Choose your audience segment and send right away, or program emails for the future - from effortless pre- or post-event communications to subscription renewal reminders to membership invitations. Explore booking behaviors to automatically identify the patrons most likely to become members and send them personalized invitations on a schedule you choose, driving revenue and building closer relationships at every touchpoint.

Easy customer segmentation

Email interactions visible in your CRM

Target audience segments

Integrated drag-and-drop-emails

Automated customer tags

Personalized communications

Targeted communications in action

Learn from Jonathan Crider, Director of External Relations at Fox Tucson Theatre, about how Spektrix theater marketing tools have helped his team create more targeted content and increase their revenue.

Over 40 reports come ready-built in Spektrix, giving you at-a-glance information on everything from ROI to pricing, demographics, and behaviors.

Our powerful filtering tools help you segment and tag your customers based on buying history, memberships, donations, and more. Once you’ve segmented, run reports to focus on specific target groups within your audience to understand exactly who you’re talking to, discover what they want to hear, and analyze impact over time. It’s easier than ever to join up engagement, booking, and conversion patterns across your website, sales, and promotions.

40+ out-of-the-box reports

Sales tracking and movement reports

Drag-and-drop segmentation

Analyze offers, sales, and campaign impact

Track reattendance and loyalty

Custom reporting at no extra cost

We're going to test out different marketing ideas in the way that we sell subscriptions for season passes, and this system makes that really helpful. There's room for more innovation in this system, which at this time when we're trying to rebuild subscriptions is really key.

– Jenna Vella

Director of Marketing & Data Analytics, Cincinnati Shakespeare Company

See the Impact

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With Spektrix you’re free to plan marketing campaigns based on what matters to you and your audiences - not just what your software allows.

From one-off incentives like multibuys, promotion codes, or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment visitors, target offers to specific groups, and guide patrons through your loyalty pipeline.

Flexible or fixed subscriptions

Personalized event recommendations

Gift vouchers bought and redeemed online

Automatic membership renewals

Cross-selling tools and packages

Upsell prompts before checkout

Your CRM creates a strong foundation of data to level up your arts marketing - and you can keep building from there.

Craft your customer journeys with audience engagement tools
Build a beautiful website and make the most of your analytics
Turn your on-site Wifi sign-up into an opportunity to learn more about every visitor
Connect with expert consultants to dig deeper into pricing, loyalty, and other specialties
Develop the right dynamic pricing strategy to maximise every show’s potential
Push your data even further with dashboards and business intelligence solutions

Your go-to guide: Working Together to Increase Revenue

Increase revenue across a busy arts organization
Capitalize on great audience experiences
Improve revenue, even when you're at capacity
Get buy-in to make revenue growth a reality

Download the Ebook

Cover of a guidebook, Working Together to Increase Revenue

Your go-to guide:
Working Together to Increase Revenue

Increase revenue across a busy arts organisation
Capitalise on great audience experiences
Improve revenue, even when you're at capacity
Get buy-in to make revenue growth a reality

Download the Ebook

Cover of a guidebook, Working Together to Increase Revenue