Supercharge Your Segmentation
SPEKTRIX SPOTLIGHT SESSIONS
Make the most of your audience segmentation tools
By using the powerful audience segmentation tools built into Spektrix, you and your teams can create highly targeted communications to better connect with patrons and increase overall ROI.
The fundamentals of customer list logic
Proven segmentation models you can adapt to your needs
Best practice tips and tricks
This session explores the flexibility of the Spektrix Customer List tool and how you can use it to segment in a way that represents your entire organization. We explore new ways of identifying essential customer segmentation - ways to frame loyalty, measure customer confidence, identify potential donors and much more.
This video offers optional captioning.
Intro to Segmentation
Customer List Logic
The Path to Segmentation
Strategies for segmenting your audience based on successful campaigns
Segmentation Do's and Don'ts
...plus, answers to your FAQs
Catch up on past Spotlight Sessions
Our 30 minute Spotlight Sessions are value-packed, full of information on key Spektrix features, tools and resources. Spotlights are designed to tackle common questions effectively and efficiently. You will walk away from these bitesize sessions with actionable tips, best practices, and innovative ways to use your system.
Check Out Our Upcoming Events
January 29 - February 1, 2024Las Vegas, Nevada
Friday 12 January - Tuesday 16 January, 2024
New York, New York