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Supercharge Your Segmentation

SPEKTRIX SPOTLIGHT SESSIONS

ON-DEMAND WEBINAR

Make the most of your audience segmentation tools

By using the powerful audience segmentation tools built into Spektrix, you and your teams can create highly targeted communications to better connect with patrons and increase overall ROI. 

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The fundamentals of customer list logic

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Proven segmentation models you can adapt to your needs

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Best practice tips and tricks

This session explores the flexibility of the Spektrix Customer List tool and how you can use it to segment in a way that represents your entire organisation. We explore new ways of identifying essential customer segmentation - ways to frame loyalty, measure customer confidence, identify potential donors and much more.

 

This video offers optional captioning.

02:00
Intro to Segmentation
03:10
Customer List Logic
How to use the AND, OR, and NOT rules
08:04
The Path to Segmentation

Strategies for segmenting your audience based on successful campaigns

23:34
Segmentation Do's and Don'ts

...plus, answers to your FAQs

28:15
Key Takeaways

Resources:

Catch up on past Spotlight Sessions

Our 30 minute Spotlight Sessions are value-packed, full of information on key Spektrix features, tools and resources. Spotlights are designed to tackle common questions effectively and efficiently. You will walk away from these bitesize sessions with actionable tips, best practices, and innovative ways to use your system. 

watch past sessions Spektrix for Marketing

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