Supercharge Your Segmentation

SPEKTRIX SPOTLIGHT SESSIONS

ON-DEMAND WEBINAR

Make the most of your audience segmentation tools

By using the powerful audience segmentation tools built into Spektrix, you and your teams can create highly targeted communications to better connect with patrons and increase overall ROI. 

three people cheering with arms up

The fundamentals of customer list logic

laptop with profile

Proven segmentation models you can adapt to your needs

illuminated lightbulb

Best practice tips and tricks

This session explores the flexibility of the Spektrix Customer List tool and how you can use it to segment in a way that represents your entire organisation. We explore new ways of identifying essential customer segmentation - ways to frame loyalty, measure customer confidence, identify potential donors and much more.

 

HubSpot Video

This video offers optional captioning.

02:00
Intro to Segmentation
03:10
Customer List Logic
How to use the AND, OR, and NOT rules
08:04
The Path to Segmentation

Strategies for segmenting your audience based on successful campaigns

23:34
Segmentation Do's and Don'ts

...plus, answers to your FAQs

28:15
Key Takeaways

Resources:

Catch up on past Spotlight Sessions

Our 30 minute Spotlight Sessions are value-packed, full of information on key Spektrix features, tools and resources. Spotlights are designed to tackle common questions effectively and efficiently. You will walk away from these bitesize sessions with actionable tips, best practices, and innovative ways to use your system. 

watch past sessions Spektrix for Marketing

Check Out Our Upcoming Events

LOCATION
JOB ROLE
Location icon
External Events and Conferences
Midwest Arts Xpo
A new and reimagined booking and presenting conference focused on America’s heartland
Calendar icon September 18 - 21, 2023 Location icon Indianapolis, Indiana
Location icon
Spektrix Presents
Set Ticket Prices with Confidence
Find the pricing scheme that's right for you and your audience.
Calendar icon

Thursday 28 September, 2023

11am-12pm EDT / 8-9 am PDT

Location icon Zoom
Location icon
Spektrix Hubs
Spektrix Hubs: Denver
Spektrix users and team members connect in-person and share insights at these daylong events.
Calendar icon

Tuesday, October 3, 2023

10am MDT

Location icon Denver, Colorado
Location icon
Spektrix Hubs
Spektrix Hubs: Vancouver
Spektrix users and team members connect in-person and share insights at these daylong events.
Calendar icon

Thursday, October 5, 2023

10am PDT

Location icon Vancouver, British Columbia
Location icon
External Events and Conferences
Capacity Interactive Boot Camp
CI Boot Camp will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our ...
Calendar icon October 26 - 27, 2023 Location icon New York, New York
Location icon
External Events and Conferences
National Alliance for Musical Theatre Fall Conference
Maybe the most important musical theatre networking event of the year!
Calendar icon

October 24 - 25, 2023

Location icon New York, New York
Location icon
Philanthropy Series
Fundraising+ Marketing
Learn how to join up your Fundraising and Marketing functions to take full advantage of powerful features in your CRM
Calendar icon

Wednesday, November 1, 2023

12-1pm EDT, 9-10am PDT

Location icon Zoom
Location icon
External Events and Conferences
INTIX Annual Conference & Exhibition
The ticketing world meets in Las Vegas.
Calendar icon

January 29 - February 1, 2024

Location icon Las Vegas, Nevada